A key finding of our recent survey of more than 600 marketers was that one of the top three challenges Marketers cited was insufficient education about SEO. Staying on top of changes in any industry is important in order to able to perform at your best, but nowhere more so in the SEO industry: Google reports rolling out anywhere between 500-600 changes to their search algorithm each year.
Conductors Presenting at Pubcon: New Orleans Conference April 22-25
We’re excited to announce that later this month, two Conductors will be heading south to the Big Easy to present at the Pubcon Search and Social Media conference.
Director of Research, Nathan Safran will draw on his experience heading Conductor’s Research and Content Team and will participate on a panel titled, “Social Media Content Creation”
Successful social media practice begins with a thorough content strategy. This session will delve into the creation, management, and strategies of a social media content calendar. We will cover exact details and descriptions of the most successful content for Twitter, Facebook (including notes on EdgeRank), Instagram, Pinterest and YouTube.
Director of Search Intelligence, Brian McDowell will participate on two panels at this event. The first session will be on “The Best SEO Tools” along side Scott Hendison and Dixon Jones:
In this session we will discuss the most up-to-date tools for maximizing your results from search engine optimization efforts. Come learn all about search engine marketing so you can add more bang for your SEO and Internet marketing buck.
Brian will also be moderating a session, “Organic Keyword Research and Selection” with presentations by Bonnie Stefanick, Barbara Coll and Craig Paddock:
Keywords are the foundation of search and a vital element of your SEO campaign. Join us as we explore and examine the latest keyword tools and techniques to help you uncover which keywords you should be focusing your SEO efforts on.
Come Join Us!
Now’s your chance to start addressing one of the key challenges Search Marketers face in continuing education, so come on down to New Orleans and join us to learn a bunch about the latest happenings in Search and Social while hanging out in the Big Easy. If you can’t join us, stay tuned to this space to download Brian and Nathan’s presentations.
Headed to New Orleans next week? Don’t forget to pack Brian’s top 20 Pubcon must-haves in your survival kit.