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- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
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In the last 12-18 months, several factors have come together to form what could be described as the ‘inbound marketing perfect storm,’ transforming content into the foundation of both Search and Social. First, search algorithm changes that de-emphasized thin content in the SERPs pushed Marketers to focus on quality content. Second, as is evident from the chart below, social developed into a legitimate content discovery platform for online users. The result? Content is now the foundation of SEO and Social—the bread to SEO’s peanut butter and Social’s jelly, if you will. Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: The Brand as … Continue reading
Our guest poster today: Kara Alcamo specializes in organic, white-hat search engine optimization and social media marketing. She works with a team of search specialists at r2i, a digital marketing and technology firm, managing SEO campaigns, search strategies and developing optimized copy for the company’s range of clients. Drawing the Line with Structured Data Markup SEOs spend countless hours poring over data, searching for ways to boost their clients’ rankings, search visibility, and click through rates. If there were a single tool that could improve all of these things at once, you’d think that people would be all over it, particularly if that tool were free. As it turns out, there is such a tool, and although it was … Continue reading
Our guest poster today: Ward Tongen is the President of the Minnesota Search Engine Marketing Association (MnSearch), and a principal digital strategist at Medtronic Neuromodulation. Hit With a Hockey Stick A hockey stick graph is a certain shape – a graph showing sudden exponential growth. Here’s how it looks (I added the hockey stick): The hockey stick graph has been used (sometimes controversially) to illustrate the rate of global warming, population growth over time, etc. The rate of change in growing and changing industries like search marketing feels pretty rapid even if it’s not exponential. I like to call it the hockey stick of change because getting hit with accelerating rate of change sometimes feels like getting hit with a … Continue reading
I’m writing this on Thursday, while sitting at the New Orleans airport after a whirlwind few days attending the Pubcon 2013 publishing conference. I was privileged to participate in a panel on Social Media Content Creation together with some smart folks who had a lot of good things to say about creating and disseminating social media content. Conductor’s Director of Search Intelligence Brian McDowell also presented a great session on The Best SEO Tools and moderated another session on Organic Keyword Research and Selection. While it is still fresh in my mind, I want to share a few key themes that came out of the conference that reflect how Marketers are thinking today about the ever-evolving online landscape. (These takeaways … Continue reading
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to an inbound marketer, one could be forgiven for concluding that when it comes to search and social media, Search’s value pales in comparison to the much-covered Social Media. An analysis of ‘SEO’ vs. ‘social media’ coverage on the top two major tech blogs, while not the most scientific study ever done, shows that social media was covered 4x more frequently on Techcrunch and 58x more frequently on Mashable. This matters because, as any first year political science student knows, media coverage impacts public opinion. In this case, that means impacting Marketer’s organizational decision-making, such as budget and resource investment. … Continue reading
Our guest blogger today: Daniel Vassiliou has been involved in SEO and internet promotion for over 12 years now. He is the CEO of Endurance SEO. You may contact Dan here via his website. Video SEO has been a buzzword in the online marketing world for some time now. People have been trying to figure out how to rank well within the video search engines ever since sites like Vimeo and YouTube started getting recognition for driving decent traffic and interactions for websites and brand names. While a video going viral on YouTube can skyrocket your business to the next level like it did for Dollar Shave Club, this is the exception rather than the rule for … Continue reading