SEOs rarely get any good news about algorithms, especially when it comes to Penguin. But here’s some: this next Penguin Update might be your chance at a fresh start. Gary Illyes, Google’s Webmaster Trends Analyst, announced at SMX East that the ... Read More »
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Two days. 48 sessions. 1250 world-class marketers. There’s no better time and place than C3 for your team to explore the changing digital marketing landscape and get up-to-date on everything — organic search, social media, content marketing, mobile, local — ... Read More »
This interview with Josepf Haslam, Senior Director of #SocialSEO, SEO & Social Media at EducationDynamics, is a sneak peak into the C3 session, Turning Raw Search Data into Shareable Content. Learn more from EducationDynamics at C3, October 28-29 in NYC. ... Read More »
At the beginning of the year, Google and Twitter penned a deal that would be mutually beneficial. Google would get access to Twitter’s content, and Twitter would get more exposure in Google’s search results. While we know the rate at ... Read More »
What is a buyer persona? Personas help us create content and this content allows us to target our audience. These fictional characters we create are based on real data, gathered and combined in a way that represent how someone may use ... Read More »
The holiday season brings the big bucks: 1.33 billion for Thanksgiving Day, 2.4 billion for Black Friday, and oh, just a mere 32 billion for the entire month of November. In our webinar, A Retailer’s Guide to Holiday Web Dominance with Brooks Brothers, ... Read More »
The time has come for the SEO to emerge as a visible and viable voice in the content production process. Gone are the days of post-publish optimization. No more should painstaking hours be spent inserting relevant keywords into an already ... Read More »
All year long, I get to hear about how awesome C3 is. I’m lucky – I’ve been a part of C3 for the last 5 years, and I start looking forward to the next one a few days after the ... Read More »
You’ve probably heard the news: Facebook is finally developing a “dislike” button. While this has nothing to do with organic search YET, one could surmise that this may become something that Google and other search engines look for when assessing content and ... Read More »
For retail marketers, the winter holidays are not the time of giving, but of competing. E-commerce marketers have to give their best during the lucrative winter season, and they spend months prepping their sites and perfecting their holiday retail marketing strategy. So what are ... Read More »