Social, email marketing, paid ads, SEO — with so many marketing channel choices, where should marketers focus their attention and spend? Understanding how to allocate marketing resources requires context and research. Fortunately, there’s some great data out there on marketing ... Read More »
Are organic results disappearing from the search results page? We analyzed a million and a half keywords from Searchlight to find out.
Click here if you've ever doubted the power of quality content.
Get info on the many benefits of self-hosting your video content: build natural links, earn rich snippets, and build traffic.
Online Performance Marketing uses the Searchlight marketing API to save time, scale reports, and impress clients.
This year, search marketers are making thousands of dollars less, on average. But don't be deceived--this is great news for organic search and the digital marketing industry.
Considering the demand for quality content, all digital marketers need to have an idea of how the content lifecycle works in order to master it. To create successful content, we need a high-level view of what a great piece of ... Read More »
In the Content Shout-Out Series, we find examples of exceptional, interesting content that adds unique value to its brand and audience. Our hope is to showcase great creativity and best practices in our industry, and to help our readers continue ... Read More »
The SEO industry has been all aflutter ever since Matt Cutts stated that guest blogging is dead. In The decay and fall of guest blogging for SEO — a headline that is a particularly strong statement from Google’s Head of Webspam — Cutts essentially ... Read More »
If we wanted to determine how an organization achieves SEO success, what would we analyze? We might examine the technical breadth of knowledge of their lead SEO, the volumes of content they create, or even more abstract indicators such as ... Read More »
When I joined Conductor, I was coming from an agency where the number of keywords managed for clients was in the hundreds, maybe a thousand in a few cases. One of the things that surprised me the most was how ... Read More »
Nobody wakes up thinking, “Today’s a great day for a site migration!” Sometimes, though, it’s just plain necessary. It’s certainly a high-pressure time if you’re an SEO, as site migrations pose risks. Below is a picture of keyword metrics for an ... Read More »
The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a competitor whose very brand (“Google”) has become synonymous with the act of searching online. Imagine that ... Read More »
A lot has happened in digital marketing in the last year, and if retailers go about business as usual, they may miss out on revenue and customer retention opportunities. To help online retailers navigate SEO challenges and spot new opportunities, ... Read More »
One of the reasons I love WordPress as a platform is that it makes SEO and site tweaks a cinch. With the right WordPress SEO plugin, I can have a site up in minutes and modify it relatively easily. On ... Read More »