Teach For America is a nonprofit that works in partnership with communities to expand educational opportunity for children facing the challenges of poverty. Lauren Sanders is their Senior Managing Director of Digital Engagement, and Stacey Jaffe is the Director of ... Read More »
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Brian Pasch is the CEO of PCG Digital Marketing and the author of Mastering Automotive Digital Marketing. At C3 (Conductor’s digital marketing conference in NYC this October 8-9), Brian will lead a session that focuses on dynamic API reports called Building ... Read More »
I’m Adam Dince, Director of Earned Media at Deluxe. I lead team of marketers that is primarily focused on our non-paid marketing channels. Why Understanding Earned Media ROI Matters in the First Place In all honesty, while I believe that paid ... Read More »
On a scale of 1-100, how would you rate the quality and effectiveness of your content marketing? That is the question looming over most marketing teams. Because despite the fact that 78 percent of CMOs view content marketing as the ... Read More »
Mack Fogelson is the founder & CEO of Mack Web, a community-building web marketing company. At C3 (Conductor’s digital marketing conference in NYC this October 8-9), Mack will lead the session Playing the Long Game: Growing Your Business with Community. Your team works with ... Read More »
r2integrated is a leading technology-enabled digital marketing agency. Mike Tirone is r2i’s Digital Marketing Search Strategist, and Kara Alcamo is the Director of Search Marketing. At C3 (Conductor’s digital marketing conference in NYC this October 8-9), Mike and Kara will both lead sessions on search ... Read More »
Ideating, optimizing, publishing, measuring — with so many content marketing tasks, it can be hard see the forest for the trees. But the real return from content marketing comes from Web Presence Management: zooming out on the big picture and optimizing your larger web ... Read More »
This Q&A series is designed to help new SEOs get started. The questions come from the young SEO professionals at the nonprofit Revision Ventures, and the answers come from you, experts in the digital marketing community. In this post, Conductor’s Chris ... Read More »
John Fernandez is the Senior Director of Analytics and Operations at Jibe, a recruitment marketing platform that makes hiring easier for both job applicants and recruiters. At C3 (Conductor’s digital marketing conference in NYC this October 8-9), John will lead a ... Read More »
Lately, the awesome, life-saving power of the online communities we live and work in has never been clearer. We’ve all seen the deluge of Ice Bucket Challenge videos from politicians to pop stars, rallying communities and raising millions of dollars to combat the neurodegenerative ... Read More »