Being in the SEO industry for 20 years as a consultant and a director — most recently, the Director of SEO, Content and Social Media for Vitacost.com – I see the same problem at every company I work at: a ... Read More »
We're a Web Presence Management company now. Learn why we made the shift.
Get the stats on which marketing channel delivers the highest ROI.
Here's what you need to know about authority, a crucial ranking factor in SEO.
Are organic results disappearing from the search results page? We analyzed a million and a half keywords from Searchlight to find out.
Click here if you've ever doubted the power of quality content.
Every marketer lives in this marketing fantasy: your customers hanging on every word of your TV ad. Treasuring your print ad. Clicking on your online ad. While we know that the largest source of web traffic — over 60% — comes from organic ... Read More »
Your video ranking really matters. Why? Here’s a pretty amazing stat: video viewers are 1.6x more likely to buy than non-viewers. So, naturally, we want to make sure we show up in our shoppers’ searches. Video viewers are 1.6x more likely ... Read More »
One wintry Philadelphia day this January, I went to the Seer Interactive office (the Search Church) to meet with Wil and the Seer team. And sure, we talked about search strategy for a while… but we eventually got sidetracked. As ... Read More »
With Bodybuilding.com and Internet Retailer, we hosted The Rise of Video and Mobile: Design Considerations for Search, an insight-packed webinar on using video and mobile to earn improved visibility and conversions. During the Q&A portion, we received an influx of questions that we didn’t ... Read More »
This post covers the topic of “video rich snippets” in The Rise of Video and Mobile: Design Considerations for Search Webinar (running time 26:00). We marketers love trends – that’s no secret. We’re always looking to implement the next big ... Read More »
This Valentine’s Day we searched for something special for all of you. And what is the perfect gift for search marketers? Data on searchers looking for gift-giving related keywords! In an SEO infographic! We took a look at a number ... Read More »
Today we are announcing that Conductor closed $27 million Series D round of financing. The round was led by an incredible software investment firm based in NYC, Catalyst Investors. It included the full participation of our fantastic, existing investors, FirstMark ... Read More »
Marketers spend a lot of money on the Super Bowl. I didn’t even pull stats on the amount of money spent on Super Bowl commercials, because the numbers are staggeringly large [Editor’s Note: estimated $359 million]. You can easily understand ... Read More »
Prior to bringing Conductor Searchlight to Wakefly, we used 17 different tools. We switched from smaller tools to an enterprise SEO platform, Searchlight. The outcome? Our yearly SEO sales are up 412%. How did we achieve that? The insights we ... Read More »