Our days are fiercely busy at MoreVisibility. As a full-service online marketing agency, we work with clients from all different verticals and sizes, and each client has unique digital marketing goals, projects, and paces. One thing that is consistent across ... Read More »
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Last night, there was a ruckus outside our hotel room in Chicago. @ChaseKreuter and @kat2kati from our strategic account team and @doraluca from our Customer Success team were in their #pajamas. Fearing that we might have to make a quick ... Read More »
If you work in marketing, you constantly worry about getting your content to the top of the search results. For some of you marketers, those stakes are enormously high. When people need answers about their heart health — and they do, as ... Read More »
Traffic is useless if it doesn’t convert. SEOs haven’t always taken responsibility for revenue. Their job has always been to increase traffic. In my many years on both the client and agency side, organic traffic has been the main metric ... Read More »
The mobile algorithm may have already come, but it’s certainly not gone. Being mobile friendly is the new normal. It’s a process, not an event. At Oracle, where I worked with numerous enterprise websites on their technical SEO, I began to notice a few mobile site issues – Robots.txt, faulty redirects, and mobile only 404s -- that popped up over and over again. Read More »
If you’d like to see polarization in action, ask people about their politics or whether they like dogs or cats. If they’re search folks, ask them about the relationship between SEO and social media. Once the two sides are deep into flinging Cutts vs Forrester quotes back-and-forth, show them this article with the calming words: “Why can’t we all just get along?” Read More »
At Conductor, quality is in our DNA. It is embedded in everything we do from collecting the data (over 23,500,000 URLs per week), transforming it into usable information, and gleaning knowledge and insights to make recommendations to over 500 companies ... Read More »
This is our utopic goal: to achieve relevance with behavior-driven content. To follow taste, not dictate it. It’s utopic, in part, because of the narcissism prevalent on marketing teams. We try to drive our business agenda, our marketing goal, and change perceptions to our point of view. What we totally forget about is the voice of the customer. Read More »
Think about your own online buying habits. You have a problem or desire, and you’ve done a little research and decided what type of product you want. But you want to make sure you get the best… so you search for that, verbatim. You search this way, and so do millions of other online buyers. Best movies. Best printers. Best ovens. Best espresso machines. Read More »
At my agency, Mediagistic, I work with dozens of HVAC companies on their digital marketing strategies. For them, local search visibility is indispensible. After all, while in some parts of the country people search for furnaces and boilers, in other parts of the country people are looking for heat pumps. Read More »