How advanced is your YouTube content strategy? It’s something you should consider; after all, YouTube is the second largest search engine in the world. 90% of consumers watch videos online, and more importantly, these consumers are 2 times more likely ... Read More »
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If a picture is worth a thousand words, what about video marketing? According to Forrester research, watching a one-minute video has the impact of reading 1.8 million words. That’s about 3600 web pages! Smart marketers have been killing it with ... Read More »
The question of how to procure the right people to execute your content strategy is a critical but challenging question for marketing leaders. Whether you invest in a search agency, independent contractors, or full-time employees, having a technology platform in place ... Read More »
Hiring anyone new for your team is always challenging. But when it comes to hiring an SEO, the traditional hiring rulebook goes straight out the window. For such a uniquely dynamic field, you’re looking for someone prepared to roll with the punches. ... Read More »
Your boss has been twiddling his pen and staring into space intently for the last fifteen minutes — what is going on in his or her brain? And if your marketing executive is not thinking about lunch or building their fish ... Read More »
On WordPress alone, there’s over 2 million blog posts published every single day. That’s 83,000 blog posts an hour. 1400 blog posts a minute. What does this mean to you? There’s a constant stream of content being produced on the web. To ... Read More »
Bisk Education is a worldwide leader in online education. For 40 years, Bisk has been focused on providing lifelong-learning opportunities that enable working adults to reach their personal and professional goals. To date, there have been more than 450,000 enrollments. ... Read More »
You know how important Web Presence Management is — but do you know how to start building your buyer personas? We chatted with Paul Manz, the Director of Strategy at allwebcafe — a digital marketing agency known for its creative, persona-based approach to B2B brand strategy — to ... Read More »
In terms of search rankings, take a look at this screenshot and try to spot what’s wrong: The answer? Of the three videos that appear in the top results, only the middle one is actually owned by Budweiser — the ... Read More »
Google Hummingbird rolled out a little over a year ago, and we (web presence managers) had to move quickly to transform our SEO practices to keep up. Long story short: we’ve since moved from a keyword-centric approach to a content-centric ... Read More »