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- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
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Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you about traffic, revenue and conversions. Likewise, in reflecting what’s top of mind for search marketers, a perusal of industry websites shows a majority of articles are focused on the same. Far less covered — whether research, POVs or even “thinking-out-loud” blog posts — is content focused on other benefits of appearing in the search results, such as brand development. For decades, marketers have invested in getting their brand in front of eyeballs using traditional media channels such as TV, billboards and radio. Yet today, in the digital age, few … Continue reading
In high-school, I was a total arts geek and enrolled in a performing arts magnet program. I learned the craft of technical theater and became a behind the scenes/backstage guy. I helped build the sets, worked on costumes, installed lighting equipment, managed props, controlled the spotlights and had my hand in anything related to the stagecraft of a show. Essentially, my job was to make the actors and performers look as good as possible by making sure they had the best technical support. The same thing can be said in regards to SEO and content. It’s the SEO’s job to get the content the attention it deserves from search engines by making sure it’s technically sound. I’ll be the first … Continue reading
A few weeks ago Matt Cutts, Google’s anti-spam team lead, posted a video to his blog that “pretty much every SEO should see,” if his Twitter feed is to be trusted. The topic? Penguin 2.0, and hints into what Google is changing this time around with the algorithm. In other words, the (more immediate) future of SEO – and while there’s always a grain of salt involved with Google gospel, it does seem to follow along with what we knew – or suspected – about authorship: quality and trust signals are increasingly surrounding content and the individuals who write them. Pretty much every SEO should watch this video: goo.gl/K0CPE (unless you prefer surprises) — Matt Cutts (@mattcutts) May 13, 2013 … Continue reading
If you’ve found yourself on a search industry website in the last few weeks, the odds that you’ve encountered a reference to the upcoming Google algorithm dubbed ‘Penguin 2.0’ are likely to be near 100%. Among other changes the algorithm update was to address, in a video released on his blog (below) just prior to the algorithm update Matt Cutts describes adjustments to host crowding, or clustering, in the SERPs. Host crowding is when multiple listings from the same domain appear throughout the natural search results for a particular keyword. For example: Google views this as a poor user experience and prefers to offer the user greater diversity in the search listings: Adjusting Strategies Based on Large Data Sets Here … Continue reading
Our guest poster today: Kerin Foster is the Director of Content Development at SEMrush, an industry-leading service in search and PPC competitive analytics. She brings extensive knowledge and experience from the other side of search marketing and strives to provide the broadest perspective possible to achieve business goals. Kerin holds a Master’s Degree in Literacy from Columbia University and lives and works in the Philadelphia, Pennsylvania area. There really is no threshold as to what you can discover when using competitive analysis. While many have heard of it, some may not even realize the many advantages competitive analysis can provide for any business, large or small. You can do things such as locate missing/new/lost keywords while comparing yourself against several … Continue reading
In the last 12-18 months, several factors have come together to form what could be described as the ‘inbound marketing perfect storm,’ transforming content into the foundation of both Search and Social. First, search algorithm changes that de-emphasized thin content in the SERPs pushed Marketers to focus on quality content. Second, as is evident from the chart below, social developed into a legitimate content discovery platform for online users. The result? Content is now the foundation of SEO and Social—the bread to SEO’s peanut butter and Social’s jelly, if you will. Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: The Brand as … Continue reading