Why do we expect our customers to click on ads that we wouldn’t click on ourselves? Insanity: it’s doing the same thing over and over and expecting different results. We create interruptions and expect real connection in return. Stop living in that marketing fantasy. Drive your decisions with data about who your customers are and what kind of experience they crave online. Understand where they go for answers. Meet them in the online communities they trust. Connect with content that meets them where they are in their buyer’s journey, for whatever device they’re using.
It’s simple. Engage your customers on channels they trust, and with content they love.
Conductor is the undisputed leader of web presence management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. The Conductor Searchlight™ platform transforms a brand’s web presence in ‘unpaid’ channels, like organic search, content and social, into a powerful acquisition method resulting in meaningful traffic and revenue increases.
The technology gathers data from the web to deliver meaningful insight into where a brand’s content is getting discovered, how its competition is being found and the playbook needed to win the ‘unpaid’ media war. Searchlight is used by thousands of brands and leading digital marketing agencies across the globe daily.
By 2018, video will be the #1 traffic source for the Internet. It’s happening, and fast: YouTube already boasts billions of searches every month.
Making video content that resonates with your customers doesn’t have to be a shot in the dark. Savvy marketers focus on aligning their content with search to ensure they are found.
Get your video content in the path of your customers with Channel Insights for YouTube. It’s the first and only feature of its kind: Marketers can get a clear view into their video visibility and calibrate their strategy to match content to consumer intent.
Marketers need traffic, and to get it have become addicted to dumping money into declining ROI of paid media channels (that less than 10% of visitors ever engage with) just because it’s easy. Explore the End of Paid Media.
But there is a better way – at Conductor we call it Web Presence Management. WPM is what you do to grow your business for customers who are a) not on your website and b) not available with paid media/ads. Learn about WPM.