How to Get Ready for The Mobile Friendly Algorithm Update: Q&A

We’re getting closer and closer to the Big Day… are you ready?

Hey, we got your back: we put together a webinar that includes tactical and strategic advice on how to avoid any traffic or revenue pitfalls — and we’re taking it a step further by having the Q&A part of the webinar accessible below.

Make sure to check out the Don’t Fall off a Traffic Cliff: Preparing for Google Mobile Algorithm Update webinar and our Mobile-Friendly Checklist. Make preparations so you don’t fall behind your competitors!

Is there a way to estimate the impact on site traffic before the coming mobile friendly algorithm update?

There’s really no way to estimate. However, one Google source mentioned that the change could be bigger than Panda, which affected 12% of search queries. Granted, this change will affect primarily mobile queries.

Will this algorithm change have an effect on tablet rankings?

Tablets are not a major form of traffic or visits currently and that’s why the focus is on mobile. There could be tablet-based changes, but as you optimize for mobile, in many ways you are also optimizing for tablet.

Just remember to show dimensions for tablet similar to those you show for desktop.


Is there any coming back once you fall off the cliff?

Yes…but it could take months if you’re negatively impacted. You might have to wait for a data refresh, which means after you make your changes to optimize your mobile pages, you will have to wait for Google to crawl all of your pages again, which could take weeks or months.

Best case scenario, it could take a couple weeks for Google to recognize your changes. Worst case? It could take months.

What should we do during website upgrades to ensure future readiness?

Upgrades are a great time to work mobile-friendliness into your site since you’ve got resources allocated already. Just work on the different optimization tips we covered in the webinar.

If I have only enough resources to do one thing in preparation for this algorithm update, what should that one thing be?

Optimize for fast page speed and short load time.

What’s more mobile-friendly: a separate site for mobile or responsive design?

Both could work, but Google prefers to crawl only one page.


If you do go with a separate site, remember to follow best practices around linking to make sure you’re not suppressing content from your desktop page.

What can we do other than re-do our site to be in responsive design?

You can still optimize your non-responsive site. But if you have buy-in and resources, mobile-responsive sites are better for your customers’ experience.

What is the best way to explain the value of mobile-friendliness to a client who does not have a mobile site but really should purchase one or build a responsive site?

A lot of data shows how mobile usage has grown. You might have analytics to show a client how their mobile site’s usage has increased and why investment is worthwhile, especially in terms of the possible conversions lost to the mobile-friendly algorithm change.

How do I check if my site includes a meta viewport tag?

The meta viewport tag lives in the header in the HTML of each of your pages. Check there!


Is the viewport code an issue with any responsive design, or just a certain type?

You’ll need to set a meta viewport tag in the header for any site that uses responsive design.

Need more? Get in-depth insights into this Google update in the Don’t Fall Off a Traffic Cliff: Preparing for the Google Mobile Algorithm Update Webinar.

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