SEO

Fixing Robots.txt and Other Common Mobile Site Issues

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The mobile algorithm may have already come, but it’s certainly not gone. Being mobile friendly is the new normal. It’s a process, not an event. At Oracle, where I worked with numerous enterprise websites on their technical SEO, I began to notice a few mobile site issues – Robots.txt, faulty redirects, and mobile only 404s -- that popped up over and over again. Read More »

5 Myths about Social Ranking Factors

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If you’d like to see polarization in action, ask people about their politics or whether they like dogs or cats. If they’re search folks, ask them about the relationship between SEO and social media. Once the two sides are deep into flinging Cutts vs Forrester quotes back-and-forth, show them this article with the calming words: “Why can’t we all just get along?” Read More »

[Data] The “Best” Way to Outrank Amazon

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Think about your own online buying habits. You have a problem or desire, and you’ve done a little research and decided what type of product you want. But you want to make sure you get the best… so you search for that, verbatim. You search this way, and so do millions of other online buyers. Best movies. Best printers. Best ovens. Best espresso machines. Read More »