How to Systematically Measure Search ROI for Complex SEO Efforts

What influences search success more: On-page optimization or content creation?

An industrial online retailer decided to answer this question with the Conductor Searchlight SEO marketing platform. Using Searchlight as an SEO A/B testing tool, they segmented and evaluated keywords to compare the search ROI of content and optimization strategies. As a result the retailer was able to:

  • Develop an intelligent content plan
  • Add on-page optimization activities to new product release workflow
  • Get the full benefit of Searchlight project management features

Download this case study to compare the effects of content and on-page optimization, and learn how you can use these insights to improve your own digital strategy.