The Benefits of Optimizing the Long Tail of Search

Long Tail Keywords ChartMany marketers approach SEO by targeting keywords in their industry with the largest monthly search volumes (“head terms”) while neglecting the “long tail.” But our study shows it’s often much easier to move up the search rankings for multiple keywords whose search volumes, when combined, total that of the one desirable keyword: Conversion rates for long-tail terms were 2.5x higher than for head terms.

Download your report now at right to see how greatly on-page recommendations and a long-tail search focus improve natural search visibility.