If you want to target your customers with the most relevant messages at the best possible time, you’re ready for Web Presence Management. But where to start? First, you need customer personas and buyer’s journey stages that map to your business goals. So we created an interactive customer persona and buyer’s journey worksheet to help you:
- Select personas that make sense for your industry and vertical
- Brainstorm your customers’ goals and challenges
- Map content ideas to segments and discern content gaps and opportunities
Take content targeting and Web Presence Management for a test drive. Download the Persona and Buyer’s Journey worksheet at right to get started.