Election 2012: Political Candidates in Search and Social

82% of potential voters research political candidates online, so online visibility  is more important than ever for political candidates. Conductor Searchlight, our enterprise SEO platform, is uniquely positioned to report search and social trends of Republican primary candidates relative to each other and to incumbent Barack Obama. Check out our infographic below for a holistic view of the current political landscape of the 2012 Presidential elections.

A few highlights of the online race for search and social dominance:

  • Obama proves a tough challenge in the online general election season for likely Republican nominee Mitt Romney.
  • Mitt Romney leads the Republican candidates in controlling his online message.
  • Although Rick Santorum recently dropped out of the race, he provoked 51% more Google searches  than Romney and received the largest share of online news coverage in March at 35%.
2012 Political Presidential Candidates in Digital Media

Click to view the infographic or download the full study and infographic at right.

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