Election 2012 – Political Candidates in Search and Social

Given that 82% of potential voters now research political candidates online,  online visibility in search and social is more important than ever for political candidates. Conductor’s study and infographic give a holistic view of the current political landscape of the 2012 Presidential elections.

Key Takeaways:

  • Obama proves a tough challenge in the online general election season for likely Republican nominee Mitt Romney. Obama spends 2x as much on Google advertising, has 8x more Facebook likes, and 5x more Twitter followers than all the Republican primary candidates combined.
  • Mitt Romney has done the best job of the Republican candidates in controlling his online message; his official website appears on page one of the search results for online searches about him almost half the time,  and he has several times the Facebook ‘Likes’ of the other candidates.
  • Although Rick Santorum recently dropped out of the race, he provoked more Google searches (51% more searches than Romney) and received the largest share of online news coverage in March at 35%.

Conductor Searchlight, our enterprise SEO platform, is uniquely positioned to report search and social trends of Republican primary candidates relative to each other, and relative to incumbent Barack Obama.

2012 Political Presidential Candidates in Digital Media

Click to view the infographic or Download the full study and infographic for a preview of what the Republican nominee is up against come the November general elections below.