Does size (of spend) matter for an effective overall search strategy? Although the online brokerage industry is one of the biggest spenders in paid search, investing millions of dollars per month in paid spend, we found significant room for improvement in their natural search visibility, where the majority of clicks occur:
- On average, 75% of the top 10 online brokerage companies’ competitive & most important paid keywords were invisible in natural search results.
- The top ten online brokerage companies spend $7.5M per month on paid search.
- 68% of all search traffic is natural vs. 32% paid, comparatively less than other industries studied.
Download our visibility report at right now and see how we analyze major industry trends to identify opportunity gaps in both natural and paid search strategies.