A website redesign or migration scares even the most seasoned SEO. Because when a bad migration goes wrong, it can go really wrong.

This resource kit is a collection of best practices for any website migration or redesign to go without a hitch. Everything from a webinar to a case study to a checklist — this is all protection for what’s most important: ensuring search engines will still be able to find, crawl, and rank your new site.

So what are you waiting for? Go on and migrate down the list.


Check, Check, Check

Keep yourself in check! This list of website migration best practices takes you all the way from pre-migration to post-migration. Like, getting your 301s and 404s in order. Protecting your assets. Having a sitemap strategy. Don’t lose out on any traffic or rankings: cover your bases with these basics.

Check It Out


Prevention Methods


We see it all the time: an underprepared site takes a serious hit after a website migration. This post breaks down the most common reasons for a botched website migration. Good news: this can all be prevented. More good news: this post will tell you how.
Check it out


Let’s Get Technical

You’ve got the basics down, but now it’s time to get technical.

This webinar offers expert technical and strategic advice on what to consider before a website redesign or website migration.

Listen to industry influencers — Wil Reynolds, Annie Cushing, and Brian McDowell — discuss their favorite tips, tools and platforms that will provide smoothest transition.


“A relaunch is all about fear. SEOs and people in marketing — we all know there’s going to be a certain amount of turmoil here. We’re here to help mitigate and minimize any of the things we’ve seen wrong, time and time again, in our years of relaunching hundreds and hundreds of websites.”
-Wil Reynolds

Industry Experts:


Wil Reynolds

Annie Cushing headshot

Annie Cushing


Brian McDowell


Learn from Example


Scary Website Redesign Disaster Saved

Independent software vendor, Bamboo Solutions, goes through a seemingly flawless website redesign. Find out what happened and how they saved it.



Recovering from a Disastrous Website Migration

Read this success story on how WWRD, leading luxury home and lifestyle e-commerce site, recovered from a disastrous website migration and grew its revenue 122%.


Looking for more resources?


Your insider digital marketing tips

Our Blog

Customer stories and industry research

Learning Center

Learn about the power of Searchlight

Product Overview