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5 Data Insights into the Headlines Readers Click

Moz

A Conductor study finds that the more explicit a headline is as to the reader takeaway, the more the headline resonates. The new digital economy has created a wealth of new opportunity for modern marketers across search, social networks, and digital channels. Digital marketing has brought with it the opportunity to create leads, drive engagement, and drive sales at costs far less than traditional offline channels. In some ways, though, online marketing has been victimized by its own success. Viral media site Upworthy’s co-founder Peter Koechley describes it this way: “When we look at the media landscape, we see there being more of a demand problem than a supply problem — how do you get people to care about important stuff amidst the avalanche of content we all face each day?”

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