Leading brands rely on Conductor Searchlight™ to manage their web presence, allowing them to engage customers throughout their buyer’s journey. The results are clear: more traffic, more conversions, more revenue.
You can see that there are major opportunities out there. Your organization has invested in creating great content, but you know that it could perform better if more people were finding it. You also have limited resources for creating new content. How do you prioritize those efforts? Searchlight utilizes a variety of data sources & advanced analytics to allow you to prioritize the best opportunities to capture market share, drive traffic, secure conversions, and ultimately demonstrate a major impact on revenue.
Managing your web presence is not a passive activity. You cannot take a ‘build it and they will come’ approach. You need to take decisive action to optimize existing content to show up in the places where customers are looking. Utilize Conductor Searchlight to build SEO workflows to do everything from optimize existing pages to build business cases for investments in natural search.
But managing your web presence doesn’t stop there. You need to harness the potential of your existing investments: both the people within your organization and the processes in place. Searchlight allows you to create tailored workspaces to provide relevant, high value information to stakeholders throughout the organization, to drive understanding and adoption of organic search best practices, as well as direct the content creation efforts across your organization.
Appealing to your organization for the resources, support, and buy-in that you need is impossible if you aren’t able to prove both the value and potential upside of your initiatives. Conductor Searchlight offers Business Case Builder, our market-leading feature designed to help SEOs and general marketers document the opportunity within organic search.
Conductor also offers innovative Searchlight workspaces, designed to provide customized views of search data for each role in your organization. From content opportunity reports for your content team to competitive dashboards for your executives, Searchlight helps digital marketers engage their organizations and leverage the full potential of their marketing resources to surpass their goals.