YouTube is the world’s second largest search engine, and video content on YouTube is a critical component of a successful content marketing strategy. However, with all the search engines, device types, and locations where customers are looking for content – it is very challenging to make sure video content is consistently being found. With Channel Insights for YouTube, marketers can understand their video content performance and discover how they are being found on YouTube. Put that data into action within Searchlight in order to make sure customers are finding your high quality video content wherever they look.
Don’t compromise with limited views of your data. Conductor Searchlight™ enables marketers to obtain instant access to any search metric in any combination to create personalized workspaces. These reports can be generated and scheduled for automated delivery to any recipient. Workspaces allow you to customize your data in a way that helps you get the most value from Searchlight, meet your business goals and discover new opportunities.
How do you know you are getting the right message to the right person at the right time? With Content Mapping, you can segment your audience and ensure that you are serving the right content to them at critical junctions in their path to purchase. Quickly identify gaps in your content strategy that might allow the competition to swoop in and derail the conversation. Moreover, this first-in-the-industry solution enables you to use analytics data to measure the performance of your content for each persona and stage in their buyer’s journey – demonstrating the revenue impact of your content investments throughout the buyer’s journey.
The Searchlight Recommendations Engine generates powerful insights to take action on for site improvements for increased visibility and traffic. Searchlight identifies issues and provides guided recommended actions to take to improve your SEO. The fully customizable interface lets you target your most important and high-impact site changes.
We’ve all heard that ‘content is king’. But many of the standard tools for measuring content do not scale: they focus entirely on SEO keywords or individual pages. Content Insights allows marketers to create rule-based segments of their content, allowing them to monitor and report on entire sections of their website automatically. It is a powerful tool for identifying opportunities and providing actionable and meaningful reporting.
Utilizing Searchlight’s predicative analytics, Business Case Builder allows you to identify revenue opportunities, quantify the potential impact, make the business case to key stakeholders, monitor the success of the initiative, and finally demonstrate ROI.
The highest priority keywords are critical to the success of your business. High-frequency reporting gives you instant alerts so you can easily measure how your search strategies, content marketing activities, algorithm changes and on-site modifications impact your visibility. Don’t let competitive threats or sudden drops in search traffic put your online visibility at risk. With Searchlight’s Daily Performance Manager, you’ll get immediate notifications for significant rank and traffic moves, giving you the upper hand to strengthen and protect your share of search.
Unlock the ability to identify new keyword opportunities in paid search results. With the integration of paid search data in Searchlight, search marketers can better manage their search budgets and competitive strategies. In addition to reporting for your own domain, Searchlight provides paid search reporting for competitors, enabling powerful, game-changing analysis for both paid and SEO campaigns.
Local and mobile. That’s what everyone is talking about. However, what really matters is more than that. It’s the user’s whole search experience—wherever they are and whatever device they are using. With Conductor Search Experience Tracking, you gain insights into not only location and device performance but also the universal results—like images, videos, and local listings—that appear to your audience. From there, you can identify opportunities to outmaneuver the competition with different types of content. Make sure your content gets in front of your customers, whether they are in Albuquerque on an iPhone or Seattle on a tablet. That way you can make strategic decisions about how to amplify your performance where it matters most.
The impact of social media on SEO is constantly evolving. Through Searchlight’s reporting of real-time social signals for you and competitors, you can share SEO and social metrics across your organization for cohesive, cross-channel strategies.
The Searchlight API is the industry’s first open platform that enables marketers and developers to leverage powerful integrated applications and easily create innovative custom applications using Searchlight data.
Visit developers.conductor.com to learn more.
Leading marketers realize the business potential across international search engines. With over 2 billion global Internet users, you can’t afford to ignore the potential. International brands and global teams rely on Searchlight to manage keyword discovery, search performance, competitive analysis and cross-team workflow using intelligent data, customized workspaces, business case projections and flexible reporting.
Creating great content that your customers will love just got easier with TrueTraffic. TrueTraffic gives marketers insight into the traffic coming to their site. Get actionable insight in a [Not Provided] world with Conductor TrueTraffic to identify opportunities for improvement, set objectives, and track your progress.
Finding new keywords to optimize for your pages and digital assets used to be hard work, but with Searchlight Visibility Explorer, comprehensive keyword discovery is directly in the platform. Visibility Explorer finds new opportunities, provides detailed insight into competitors’ traffic and ranking and streamlines the addition of important keywords into Searchlight. Visibility Explorer reports the keywords and URLs you and your competition are ranking for, even those keywords you don’t currently manage in Searchlight.
Start proactively managing your web presence today. To talk to a specialist about how web presence management can help you with your marketing goals, contact us today.