Utilizing Searchlight’s predicative analytics, Business Case Builder allows you to identify revenue opportunities, quantify the potential impact, make the business case to key stakeholders, monitor the success of the initiative, and finally demonstrate ROI.
We’ve all heard that ‘content is king’. But many of the standard tools for measuring content do not scale: they focus entirely on SEO keywords or individual pages. Content Insights allows marketers to create rule-based segments of their content, allowing them to monitor and report on entire sections of their website automatically. It is a powerful tool for identifying opportunities and providing actionable and meaningful reporting.
The highest priority keywords are critical to the success of your business. High-frequency reporting gives you instant alerts so you can easily measure how your search strategies, content marketing activities, algorithm changes and on-site modifications impact your visibility. Don’t let competitive threats or sudden drops in search traffic put your online visibility at risk. With Searchlight’s Daily Performance Manager, you’ll get immediate notifications for significant rank and traffic moves, giving you the upper hand to strengthen and protect your share of search.
Leading marketers realize the business potential across international search engines. With over 2 billion global Internet users, you can’t afford to ignore the potential. International brands and global teams rely on Searchlight to manage keyword discovery, search performance, competitive analysis and cross-team workflow using intelligent data, customized workspaces, business case projections and flexible reporting.
Get rich contextual information about the origin and nature of links to your site and your competitors in Searchlight LinkCenter. The data provided in LinkCenter helps SEO professionals understand the kind of link strategies competitors are using and assists in doing gap analysis to determine where you may be missing linking opportunities.
Unlock the ability to identify new keyword opportunities in paid search results. With the integration of paid search data in Searchlight, search marketers can better manage their search budgets and competitive strategies. In addition to reporting for your own domain, Searchlight provides paid search reporting for competitors, enabling powerful, game-changing analysis for both paid and SEO campaigns.
The Searchlight Recommendations Engine generates powerful insights to take action on for site improvements for increased visibility and traffic. Searchlight identifies issues and provides guided recommended actions to take to improve your SEO. The fully customizable interface lets you target your most important and high-impact site changes.
The Searchlight API is the industry’s first open platform that enables marketers and developers to leverage powerful integrated applications and easily create innovative custom applications using Searchlight data.
Visit developers.conductor.com to learn more.
The impact of social media on SEO is constantly evolving. Through Searchlight’s reporting of real-time social signals for you and competitors, you can share SEO and social metrics across your organization for cohesive, cross-channel strategies.
Creating great content that your customers will love just got easier with TrueTraffic. TrueTraffic gives marketers insight into the traffic coming to their site. Get actionable insight in a [Not Provided] world with Conductor TrueTraffic to identify opportunities for improvement, set objectives, and track your progress.
Finding new keywords to optimize for your pages and digital assets used to be hard work, but with Searchlight Visibility Explorer, comprehensive keyword discovery is directly in the platform. Visibility Explorer finds new opportunities, provides detailed insight into competitors’ traffic and ranking and streamlines the addition of important keywords into Searchlight. Visibility Explorer reports the keywords and URLs you and your competition are ranking for, even those keywords you don’t currently manage in Searchlight.
Don’t compromise with limited views of your data. Conductor Searchlight™ enables marketers to obtain instant access to any search metric in any combination to create personalized workspaces. These reports can be generated and scheduled for automated delivery to any recipient. Workspaces allow you to customize your data in a way that helps you get the most value from Searchlight, meet your business goals and discover new opportunities.
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