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dynamic contentStop the content treadmill and start creating content that performs. This course is your complete playbook for using Conductor Creator to move from a content idea to a fully optimized, AI-powered draft. You’ll learn how to find content opportunities, prep the AI for success, generate new content, and optimize any article—new or old—to dominate in traditional and AI search.This course includes five lessons:
  • Performing Audience & Topical Research
  • Identifying Competitive Content Gaps
  • Training Your AI Assistant
  • Drafting New Content with AI
  • Optimizing Content with AI
🚨Note: Please make sure to click the “start course” button at the bottom of the course and the “complete course” button at the end to get credit for completing the course 🚨
Conductor customers: Review this lesson in our Community
This lesson covers the foundational workflow for audience-first content strategy. You’ll learn how to use Research to find high-value topics your audience is actively searching for and validate your ideas before you start writing.Topics include:
  • Analyzing topics in Research
  • Filtering for intent, questions, and other subtopics
  • Performing a content cannibalization check in Content Guidance
  • Sending a validated topic to Writing Assistant

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. Go to Research ↗️ (Performance > Research).
  2. Enter a topic and review the Overview tab for search trends and related questions.
  3. Go to the Related Keywords tab and refine your list using filters like Search Intent, Question Keywords, and include/exclude terms.
  4. Click the blue arrow to analyze the top 5 ranking pages for competition.
  5. Pro-Tip: Run your target keyword through Content Guidance (Content > More > Content Guidance) to check for content cannibalization.
  6. If no page ranks, “Start Writing” with Writing Assistant.
  7. In Writing Assistant, select 1-4 highly relevant secondary keywords and leave the URL field blank to create new content.
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This lesson teaches you how to use Research to find proven content opportunities by analyzing your competitors. You’ll learn two key strategic workflows: finding net-new content gaps and identifying “striking distance” pages for quick optimization wins.Topics include:
  • Comparing your domain to a competitor’s in Research
  • Finding content gaps and “striking distance” opportunities
  • Sending new topics and existing pages to Writing Assistant

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. Enter a competitor’s domain, then your own domain in the comparison field.
  2. Go to the Related Keywords tab.
  • Workflow 1 (New Content): Apply the “1st Domain Exclusive” quick filter to find where they rank and you don’t.
  • Workflow 2 (Optimization): With the 1st Domain Exclusive filter still applied, add a “Keyword Ranks” filter for your domain in positions 11-20 to find low-hanging fruit.
  1. Find a target keyword and use the three-dot menu to Go to Writing Assistant.
  • Remember: Leave the URL field blank for net-new content, or paste your existing URL for “striking distance” optimizations.
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Conductor customers: Review this lesson in our Community
Prepare Writing Assistant to create high-quality, on-brand content. This lesson covers the crucial three-step setup to train the AI with curated competitive insights, your unique brand voice, and proprietary knowledge.Topics include:
  • Curating the competitor list in Writing Assistant
  • Adjusting the Brief to match your vision for the content
  • Building and applying Content Profiles
  • Uploading Knowledge Sources to provide unique brand wisdom
Ready to create new content? Head to the next tutorial on Drafting New Content with AI.Working on improving an existing page? Jump to the last tutorial on Optimizing Content with AI.

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. Click “Start a New Draft” in Writing Assistant ↗️.
  2. Set Targets. Select your domain and market, then add up to five target topics (or select from suggested pages / paste in an existing URL if you’re optimizing a page instead of starting fresh).
  • Use the Review Opportunity panel to see combined search volume and projected traffic impact.
  1. In Comparison Pages, review the top-ranking pages Writing Assistant pulled based on your target topics. Hide any sources that aren’t a good fit for research — forums, videos, low-quality pages — to keep the AI focused on your strongest competitors. Aim to keep at least seven.
  2. In Refine Brief, review the AI-generated Objective, Audience, Content Type, Journey Stage, Subtopics, Questions to Answer, and suggested body copy terms.
  • Pro-Tip: Treat this like editing a creative brief before handing it to a freelancer. Sharpen the audience description, remove subtopics that are out of scope, and add ones your own research flagged — the more specific your edits, the better the draft.
  1. In Customize Style, upload Knowledge Sources (like internal PDFs or notes) so the AI grounds its draft in your own data, and select a Content Profile to apply your brand’s tone, audience, and rules.
  • Pro-Tip: Build Content Profiles in Settings first, using your existing brand style guides to define Audience, Voice and Tone, and Usage Rules. Need more help? See this guide on How to Create Powerful Content Profiles.
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Turn a customized AI-powered brief into a complete, on-brand first draft in minutes. This lesson walks you through the full Writing Assistant workflow, from customizing insight cards to generating, revising, and polishing your new content.Topics include:
  • Customizing Writing Assistant’s Insight Cards (Intent, Subtopics, Questions) to build your brief
  • Generating a high-quality, on-brand draft with AI
  • Iterating on the draft with the “Revise” and “Expand Selection” tools
  • Generating optimized Title Tags, Meta Descriptions, and Internal Links

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. In Writing Assistant ↗️, make any final tweaks to the Insight Cards (e.g., Intent, Subtopics, Questions to Answer) to build your AI-powered brief.
  2. Click Write with AI then Generate Draft, add any Additional Instructions, and click Generate Content.
  3. Review the content in the preview window. Use the Revise button to give the AI commands (e.g., “make this more concise”) and iterate.
  4. Once satisfied, click Insert Text.
  5. In the editor, use AI revision tools like Expand Selection or Shorten Selection for final polish.
  6. Use the Write with AI buttons to generate optimized Title Tags and Meta Descriptions.
  7. Use the Insert Links button to add relevant internal links before you publish.
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Use the AI Content Score in Writing Assistant as your data-driven guide to diagnose and improve any existing page on your site. This lesson shows you how to turn underperforming content into a high-quality, optimized asset.Topics include:
  • Pulling an existing URL into Writing Assistant
  • Diagnosing content weaknesses with the AI Content Score
  • Using AI-powered revision tools to improve your page

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. Start your optimization project in Writing Assistant ↗️ by pasting in the URL of an existing page and its target keyword(s).
  2. Complete the setup (Set Targets, Review Comparison Pages, Refine Brief and Customize Style) and customize the Insight Cards to build your ideal optimization brief.
  3. Once the content loads, review your AI Content Score.
  4. Click into the score breakdown or the Insight Cards to diagnose weaknesses (e.g., low Topical Coverage or Intent Alignment).
  5. Take action to improve the score by:
  • Manually rewriting sections in the editor.
  • Using AI revision tools like Expand Selection to address missing topics.
  • Using the “Optimize with AI” feature to revise the entire draft based on your selected goals.
  1. Continue refining until the AI Content Score is in the green.
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Conductor customers: Review this lesson in our Community
You have completed this course! To keep learning more workflows, check out our additional courses.📝 After you complete all the Conductor platform courses, we recommend you get Conductor Certified! 📝