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dynamic contentStop the content treadmill and start creating content that performs. This course is your complete playbook for using Conductor Creator to move from a content idea to a fully optimized, AI-powered draft. You’ll learn how to find content opportunities, prep the AI for success, generate new content, and optimize any article—new or old—to dominate in traditional and AI search.This course includes five lessons:
  • Performing Audience & Topical Research
  • Identifying Competitive Content Gaps
  • Training Your AI Assistant
  • Drafting New Content with AI
  • Optimizing Content with AI
🚨Note: Please make sure to click the “start course” button at the bottom of the course and the “complete course” button at the end to get credit for completing the course 🚨
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This lesson covers the foundational workflow for audience-first content strategy. You’ll learn how to use Research to find high-value topics your audience is actively searching for and validate your ideas before you start writing.Topics include:
  • Analyzing topics in Research
  • Filtering for intent, questions, and other subtopics
  • Performing a content cannibalization check in Content Guidance
  • Sending a validated topic to Writing Assistant

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. Go to Research ↗️ (Performance > Research).
  2. Enter a topic and review the Overview tab for search trends and related questions.
  3. Go to the Related Keywords tab and refine your list using filters like Search Intent, Question Keywords, and include/exclude terms.
  4. Click the blue arrow to analyze the top 5 ranking pages for competition.
  5. Pro-Tip: Run your target keyword through Content Guidance (Content > More > Content Guidance) to check for content cannibalization.
  6. If no page ranks, “Start Writing” with Writing Assistant.
  7. In Writing Assistant, select 1-4 highly relevant secondary keywords and leave the URL field blank to create new content.
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This lesson teaches you how to use Research to find proven content opportunities by analyzing your competitors. You’ll learn two key strategic workflows: finding net-new content gaps and identifying “striking distance” pages for quick optimization wins.Topics include:
  • Comparing your domain to a competitor’s in Research
  • Finding content gaps and “striking distance” opportunities
  • Sending new topics and existing pages to Writing Assistant
🚧 Disclaimer: While we are currently updating our library to reflect Conductor’s new Top 30 high-integrity data standard, the strategies shown here remain best-in-class. You may notice slight differences in reporting visuals—catch up on those changes in our Full Industry Perspective and Communication Playbook.

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. Enter a competitor’s domain, then your own domain in the comparison field.
  2. Go to the Related Keywords tab.
  • Workflow 1 (New Content): Apply the “1st Domain Exclusive” quick filter to find where they rank and you don’t.
  • Workflow 2 (Optimization): With the 1st Domain Exclusive filter still applied, add a “Keyword Ranks” filter for your domain in positions 11-20 to find low-hanging fruit.
  1. Find a target keyword and use the three-dot menu to Go to Writing Assistant.
  • Remember: Leave the URL field blank for net-new content, or paste your existing URL for “striking distance” optimizations.
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Prepare Writing Assistant to create high-quality, on-brand content. This lesson covers the crucial three-step setup to train the AI with curated competitive insights, your unique brand voice, and proprietary knowledge.Topics include:
  • Curating the competitor list in Writing Assistant
  • Building and applying Content Profiles
  • Uploading Knowledge Sources to provide unique brand wisdom
Ready to create new content? Head to the next tutorial on Drafting New Content with AI.Working on improving an existing page? Jump to the last tutorial on Optimizing Content with AI.

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. In Writing Assistant’s ↗️ configuration module after selecting your target topics (and—optionally—adding a URL), go to the Competitors section.
  • Review the AI-generated list of top-ranking pages and remove any that are irrelevant to curate the AI’s research.
  1. Select a Content Profile.
  • Pro-Tip: Build Content Profiles in Settings first, using your existing brand style guides to define Audience, Voice and Tone, and Usage Rules. Need more help? See this guide on How to Create Powerful Content Profiles.
  1. In the Knowledge Sources section, upload your own files (like PDFs) or add text notes to give the AI your unique brand wisdom.
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Turn a customized AI-powered brief into a complete, on-brand first draft in minutes. This lesson walks you through the full Writing Assistant workflow, from customizing insight cards to generating, revising, and polishing your new content.Topics include:
  • Customizing Writing Assistant’s Insight Cards (Intent, Subtopics, Questions) to build your brief
  • Generating a high-quality, on-brand draft with AI
  • Iterating on the draft with the “Revise” and “Expand Selection” tools
  • Generating optimized Title Tags, Meta Descriptions, and Internal Links

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. In Writing Assistant ↗️, review and customize the Insight Cards (e.g., Intent, Subtopics, Questions to Answer) to build your AI-powered brief.
  2. Click Write with AI then Generate Draft, add any Additional Instructions, and click Generate Content.
  3. Review the content in the preview window. Use the Revise button to give the AI commands (e.g., “make this more concise”) and iterate.
  4. Once satisfied, click Insert Text.
  5. In the editor, use AI revision tools like Expand Selection or Shorten Selection for final polish.
  6. Use the Write with AI buttons to generate optimized Title Tags and Meta Descriptions.
  7. Use the Insert Links button to add relevant internal links before you publish. [Note: AI-Powered Internal Linking is currently in Alpha and may not be included in your subscription.]
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Use the AI Content Score in Writing Assistant as your data-driven guide to diagnose and improve any existing page on your site. This lesson shows you how to turn underperforming content into a high-quality, optimized asset.Topics include:
  • Pulling an existing URL into Writing Assistant
  • Diagnosing content weaknesses with the AI Content Score
  • Using AI-powered revision tools to improve your page

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. Start your optimization project in Writing Assistant ↗️ by pasting in the URL of an existing page and its target keyword(s).
  2. Complete the setup (Competitors, Content Profile, etc.) and customize the Insight Cards to build your ideal optimization brief.
  3. Once the content loads, review your AI Content Score.
  4. Click into the score breakdown or the Insight Cards to diagnose weaknesses (e.g., low Topical Coverage or Intent Alignment).
  5. Take action to improve the score by:
  • Manually rewriting sections in the editor.
  • Using AI revision tools like Expand Selection to address missing topics.
  • Using the “Optimize with AI” feature to revise the entire draft based on your selected goals.
  1. Continue refining until the AI Content Score is in the green.
Related Resources:
The lesson covers how to use Conductor’s Content Guidance tool to create content briefs and optimize existing pages based on keyword insights and SEO best practices. Use Conductor Intelligence to develop a new page, using recommendations for keywords, metadata, and content structure to enhance visibility.

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Topics include

  • Generating content suggestions using Content Guidance.
  • Creating content briefs for new pages.
  • Optimizing existing pages with targeted recommendations.
  • Using keyword and competition analysis for better SEO.
Use Conductor to bridge the gap between researching insights and producing content briefs. Content guidance generates suggestions to rank well for a target keyword based on pages currently ranking highest data from our keyword index and SEO best practices. There are two ways to use this tool, depending on whether you want to create new content or optimize an existing page.Let’s consider that a content team manager. Cindy did some keyword research and wants to target how to decorate a patio. She leaves page to optimize blank since she wants to create new content on the right, you can see this keywords, search volume and top ranking content. Do you think your site could outrank the current competition? The opportunity analysis predicts how much organic traffic you could generate if you ranked in the first, second, or third positions.Here you’ll see recommendations for maximizing your visibility. Do you need to create a new page to rank for this keyword or should you optimize existing content? Instead? A cannibalization check will appear if you have other pages already ranking, which might compete with a new landing page. Content guidance will also let you know if there are related keywords with higher search volume. You might want to target. Instead. To learn more about every recommendation, you can click see why, and more details.Cindy deciding to create a new distinct page for her. Target keyword clicks the actions icon and starts a content creation brief. She fills out some information manually, like the briefs name and some notes, and then she adds recommendations that she finds most helpful, like some secondary keywords to cover with her new page. Cindy uses the insights about how top ranking pages are structured to formulate her own optimized title tag, meta description, and header tags. Finally, she strategizes topics to cover in the copy. What phrases are frequently appearing across top ranking pages. What questions can she answer and what’s an ideal length for this piece of content?When you finish working on your brief, you can save it, download it as a Microsoft Word document or share it to an integrated task management system.Okay, now let’s say you want to optimize an existing page. You can enter the URL for the page with the topic. In Cindy’s case, it’s a DIY page that she wants to rank for. The results here are similar to the content creation workflow, but now you’ll also see insights about the page you’re working to optimize In the actions panel, start an optimization brief. Enter the pages URL to automatically add its current metadata, which you can optimize as you review the suggestions from content guidance.Is your page targeting the best primary keywords and valuable secondary keywords? How does your current title tag, header tag, et cetera, compare to the metadata of top ranking pages? Is there opportunity to include further information in your content based on body copy patterns or questions to answer? Finally, is your page technically sound health check, recommendations scan for common technical issues, which may be affecting your page’s ability to rank well? Anything you find here you can note in your brief.Once you’ve reviewed all the suggestions and finished your brief as before, you can save it, download it, or share it.Efficiency is key to becoming and staying visible online, so try out this workflow today and content guidance.

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. In Content Guidance, enter a topic you have researched for which you want to get guidance. If you are optimizing a page, enter the URL as well.
  2. Review the insights in Content Guidance.
  3. Click the Actions icon to create a brief. As you go—and as you find information you want to note—use the Actions icons through the reports to add data to your brief.
  4. Save, download, or share your brief.
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You have completed this course! To keep learning more workflows, check out our additional courses.
📝 After you complete all the Conductor platform courses, we recommend you get Conductor Certified! 📝