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Conductor Intelligence

One source of truth for organic and AI search performance.

Track keyword rankings, page performance, market share, and AI search visibility side by side. Conductor Intelligence brings traditional SEO and AEO into a single reporting layer so you can act on what’s moving — and prove it to stakeholders.

Quick start

Explore Intelligence

Browse articles

From keyword rankings to AI search performance — the data and reporting you need to defend visibility and find next-quarter wins.

AI Search

AI Search Performance

The AI Search Performance report lets you monitor brand presence across AI search engines.

AI Search

AI Search Setup

Add the brands, topics, and prompts you want Conductor to track so it can gather mentions and citations in AI search results.

AI Search

Prompt Group Setup

You can use the Prompt Groups activity in the Settings menu to create, edit, and delete a prompt group.

Traditional Search

Keywords

The Keywords report provides you with holistic, aggregated keyword reporting.

Traditional Search

Keyword Details

Drill into a single keyword’s ranking pages, seasonality, search volume, and related metrics to identify optimization opportunities.

Traditional Search

Keyword Groups

Review aggregate performance across the keywords in a group, with filters to focus on specific themes, regions, or business units.

Traditional Search

Locations

Compare location-specific rank and market-share data side by side to spot regional discrepancies and build shareable views in Workspaces.

Traditional Search

Market Share

See your Share of Voice across SERPs—how your domain stacks up against competitors for your tracked keywords.

Traditional Search

Rank Comparisons

Compare keyword-level performance between your site and competitor web properties to identify gaps and opportunities.

Traditional Search

Result Types

Visualize the universal result types appearing for your tracked keywords so you can target the content formats Google favors.

Traditional Search

Search Console Analytics

Track impressions, clicks, and engagement from Google Search Console alongside the rest of your Conductor Intelligence data.

Traditional Search

Tracked Keyword Setup

Add and manage the tracked keywords that power Conductor’s reporting and visibility insights.

Traditional Search

Update Keywords in Bulk

Make sweeping changes to your tracked-keyword configuration—preferred URLs, group assignments, prime flags—via the Keyword Bulk Update tool.

Traditional Search

Keyword Group Setup

Create, edit, and delete keyword groups (up to 500 per account) in the Keyword Groups settings activity.

Traditional Search

Amazon Rank Tracking in Conductor

Add Amazon storefronts as web properties so you can track your brand’s organic visibility in Amazon’s search engine alongside Google.

Websites

Pages (Conductor Intelligence)

Measure how your pages are performing across organic metrics, integrated analytics, page groups, and year-over-year views.

Websites

Legacy Pages and Page Details

The legacy Pages and Page Details reports are being phased out. Learn more about these reports.

Websites

Page Details

Page-level reporting on AI and organic performance, keyword visibility, Search Console data, and new keyword opportunities for any URL on your site.

Websites

Page Groups

Compare performance across page groups to review sections of your site (or campaigns) side by side.

Websites

Annotations and Content Activity Reporting

Tie content and SEO changes to performance using Conductor’s automatic change detection and custom annotations in Pages, Page Details, and Keywords reports.

Websites

Creating and Managing Annotations

Create custom annotations on Pages, Page Details, and Keywords reports to track the SEO and content activities that drive your performance.

Websites

Page Groups Setup

Create, edit, and delete page groups in the Page Groups activity to filter and organize Pages report data.

Websites

Pages and Crawling Setup

Use the Pages & Crawling settings activity to choose the pages Conductor identifies and crawls for Pages and Page Details reporting.

Other

Recommendations

Get AI-curated, prioritized next-best-actions in Conductor’s Recommendations panel, surfacing the highest-impact work for your team.

Other

Social Data in Conductor

Understand the social data Conductor surfaces — including Talkwalker-powered insights — and where it appears across the platform.

Integrations

Integrate Web Analytics with Conductor

Overview of how Conductor uses web analytics integrations to power Pages, AI Topic Map, and other analytics-driven features.

Integrations

Integrate Adobe Analytics with Conductor Intelligence

Connect Adobe Analytics so Conductor can correlate your organic search efforts to traffic, conversions, and revenue.

Integrations

Integrate Google Analytics with Conductor Intelligence

Connect your Google Analytics profile to Conductor Intelligence to enable page- and site-level analytics reporting.

Integrations

Integrate Google Search Console with Conductor Intelligence

Connect Google Search Console so impressions, clicks, and engagement metrics flow into Conductor’s reports.

Integrations

Integrate IBM Digital Analytics with Conductor

Configure the email-based file integration that brings IBM Digital Analytics page- and site-level data into Conductor.

Integrations

Integrate Custom Analytics with Conductor Intelligence (via Email)

Set up an email-based CSV integration to feed your custom analytics into page- and domain-level Conductor reports.

Integrations

Integrate Custom Analytics with Conductor Intelligence

Conductor’s custom analytics integrations are a page- and domain-level integration for Conductor with your corresponding web analytics profile.

Integrations

Prototype: Adobe Analytics API Integration with Conductor

Prototype documentation for the in-development Adobe Analytics API integration.

Integrations

Upgrade Your Adobe Integration to Include AI Traffic Data

Upgrade steps for Adobe Data Warehouse customers to include AI traffic data in the new Pages report.

Integrations

2025 Adobe Integration Upgrade Guide

To provide the best insights and experience with data in Conductor, we are making changes to our Adobe integration.

FAQs

Keyword Data FAQs

This article includes FAQs about keywords and keyword data, in Conductor’s performance measurement features in Conductor Intelligence.

FAQs

Tracked Keyword FAQs

Answers to common questions about how Conductor tracks the keywords you’ve added to your account.

FAQs

Keyword Group FAQs

You can create keyword groups to represent sets of keywords you want to report on together, such as keywords for a topic, business unit, or project.

FAQs

Keyword Bulk Update FAQs

Answers to common questions about uploading, downloading, and reconciling spreadsheet changes with the Keyword Bulk Update tool.

FAQs

Keyword Ranks and Reports FAQs

Conductor collects a lot of rank data.

FAQs

Page Details FAQs

Answers to common questions about how Conductor identifies pages, publishes Page Details reports, and resolves URL variations.

FAQs

Pages Report FAQs

Answers to common questions about the Pages report, including why metrics may differ across charts.

FAQs

Page Group FAQs

Answers to common questions about creating page groups and using them to filter the Pages report.

FAQs

Market Share FAQs

Answers to common questions about how Conductor calculates Share of Voice and the weighting options in the Market Share report.

FAQs

Rank Comparisons FAQs

Answers to common questions about how Conductor calculates competitor visibility numbers in the Rank Comparisons report.

FAQs

Search Console Analytics FAQs

Answers to common questions about how Search Console data is collected, segmented, and surfaced in Conductor.

FAQs

Web Analytics FAQs

Answers to common questions about web analytics integrations, page coverage, and reporting limits.

FAQs

AI Search FAQs

The questions below refer to Conductor’s AI Search Performance features.

FAQs

Conductor’s Data Collection and Crawling FAQs

Answers to common questions about how Conductor collects, refreshes, and publishes the data that feeds its reports.

FAQs

Recommendations FAQs

How often do recommendations refresh?

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