The mobile algorithm may have already come, but it’s certainly not gone. Being mobile friendly is the new normal. It’s a process, not an event. At Oracle, where I worked with numerous enterprise websites on their technical SEO, I began to notice a few mobile site issues – Robots.txt, faulty redirects, and mobile only 404s -- that popped up over and over again. Read More »
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If you’d like to see polarization in action, ask people about their politics or whether they like dogs or cats. If they’re search folks, ask them about the relationship between SEO and social media. Once the two sides are deep into flinging Cutts vs Forrester quotes back-and-forth, show them this article with the calming words: “Why can’t we all just get along?” Read More »
At Conductor, quality is in our DNA. It is embedded in everything we do from collecting the data (over 23,500,000 URLs per week), transforming it into usable information, and gleaning knowledge and insights to make recommendations to over 500 companies ... Read More »
This is our utopic goal: to achieve relevance with behavior-driven content. To follow taste, not dictate it. It’s utopic, in part, because of the narcissism prevalent on marketing teams. We try to drive our business agenda, our marketing goal, and change perceptions to our point of view. What we totally forget about is the voice of the customer. Read More »
Think about your own online buying habits. You have a problem or desire, and you’ve done a little research and decided what type of product you want. But you want to make sure you get the best… so you search for that, verbatim. You search this way, and so do millions of other online buyers. Best movies. Best printers. Best ovens. Best espresso machines. Read More »
At my agency, Mediagistic, I work with dozens of HVAC companies on their digital marketing strategies. For them, local search visibility is indispensible. After all, while in some parts of the country people search for furnaces and boilers, in other parts of the country people are looking for heat pumps. Read More »
Content Marketing: it’s become one of the pillars of digital marketing today. But at the same time, it’s also been one of the more difficult to quantify. In a survey with 302 marketers (both B2B and B2C), over 90 percent ... Read More »
Besides being the one holiday you can’t avoid without getting a guilt trip, it also happens to be one of the biggest shopping events of the year in the US (3rd only to winter holidays and Back-to-School shopping). Not to ... Read More »
This year you discovered something. You tested a marketing strategy and blew your KPIs out of the water. You amplified your brand’s web presence. You built a digital marketing team from the ground up. You have a story to tell. ... Read More »
Recently, I got the chance to dig into the expert marketing brain of Pat Reinhart, who is the Director of Organic Search at digital marketing agency, Prime Visibility. We discussed everything from the demise of link-building, the coming of Mobilegeddon, and how ... Read More »