Content Marketing: it’s become one of the pillars of digital marketing today. But at the same time, it’s also been one of the more difficult to quantify. In a survey with 302 marketers (both B2B and B2C), over 90 percent ... Read More »
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Besides being the one holiday you can’t avoid without getting a guilt trip, it also happens to be one of the biggest shopping events of the year in the US (3rd only to winter holidays and Back-to-School shopping). Not to ... Read More »
This year you discovered something. You tested a marketing strategy and blew your KPIs out of the water. You amplified your brand’s web presence. You built a digital marketing team from the ground up. You have a story to tell. ... Read More »
Recently, I got the chance to dig into the expert marketing brain of Pat Reinhart, who is the Director of Organic Search at digital marketing agency, Prime Visibility. We discussed everything from the demise of link-building, the coming of Mobilegeddon, and how ... Read More »
Chatting with Wil is always a treat and this time was no different: our conversation varied from his undying love for his city, Philadelphia, to the rapid growth of our industry. With SEO salaries on the rise, our conversation naturally turned ... Read More »
We’re getting closer and closer to the Big Day… are you ready? Hey, we got your back: we put together a webinar that includes tactical and strategic advice on how to avoid any traffic or revenue pitfalls — and we’re taking it ... Read More »
Now that Google has officially confirmed that there are more searches on mobile than desktop, sites that aren’t mobile-friendly just won’t cut it anymore. After all, it’s bad for business — 70% of these mobile searches convert to some sort ... Read More »
I’m a total podcast junkie. I listen to them when I walk, clean, relax, and even as I fall asleep. You’ll understand, then, why I was happy to jump on a marketing podcast with Authority Marketing’s John McDougall; we got ... Read More »
To better understand how marketers are approaching 2015, we conducted a study on 182 marketing executives (B2B, B2C, agency) at the beginning of the year. In case you missed the study, this is what we learned: targeting, data, cross-departmental support, and the ... Read More »
In addition to preparing for Google’s impending mobile update, sites are now reporting major ranking fluctuations from Google’s Possum algorithm release. In Google’s new Possum algorithm, authors’ personal social data impact the authority of a page. Possum Draws Social Data ... Read More »