UPDATE It looks like Google’s Panda 4.2 update has actually reversed any updates that have taken effect since the start of the update. Unfortunately, Webmasters are irked — all the gains they saw at the beginning of this rollout have reverted and returned to pre-update levels. ... Read More »
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Content strategy doesn’t just stop at creating content. We have to audit our content in order to know it is visible and reachable by the audiences we want to engage. You know a content audit is important, but there can ... Read More »
As the digital marketing manager at Penn Foster, a nationally accredited online career school, I handle all website optimization, including our SEO content strategy. Our SEO content strategy has always been the number one source of traffic, leads, and enrollments ... Read More »
Last year, over 80,000,000 vehicles were sold globally (an all time high). Online, where 67% of the buyer’s journey now occurs, there are nearly a million searches for “cars for sale” each month – and that’s just one small piece ... Read More »
Summer is still here and New Yorkers don’t want to start thinking about the cold just yet – like when stores start selling Halloween candy in July — fuhgeddaboudit. However, the reality is: fall is just around the corner. And if you’re a ... Read More »
The holidays may seem far away, but this is the time to start thinking about your digital marketing strategy. After all, Black Friday alone brought in 2.4 billion dollars in revenue. What does this mean for retailers? Billions and billions ... Read More »
Through Webmaster Trends Analyst, John Mueller, Google has made a statement: websites going mobile-only will be “fine in search results.” A question came up during a Google Hangout with John Mueller: if someone had a mobile-only website, would it rank ... Read More »
All SEOs need basic Excel skills — whether it’s conducting SEO audits, putting together reports, diving into exported Conductor Searchlight data, or making changes through Searchlight’s Bulk Update feature. Luckily, these frequently asked about Excel for SEO tricks are about to make your life ... Read More »
Marketers tasked with engaging global audiences face a daunting obstacle—that is, how to translate not just the language of their campaign, but the actual message behind it. We recently had the chance to sit down with Jeremiah Andrick, Head of Global ... Read More »
Google’s iOS App is now context-aware and has taken a big step towards providing a truly conversational search experience: by giving the user the ability to ask “follow-up” questions after they establish an anchor subject. For example, if you search ... Read More »