With Bodybuilding.com and Internet Retailer, we hosted The Rise of Video and Mobile: Design Considerations for Search, an insight-packed webinar on using video and mobile to earn improved visibility and conversions. During the Q&A portion, we received an influx of questions that we didn’t ... Read More »
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This post covers the topic of “video rich snippets” in The Rise of Video and Mobile: Design Considerations for Search Webinar (running time 26:00). We marketers love trends – that’s no secret. We’re always looking to implement the next big ... Read More »
This Valentine’s Day we searched for something special for all of you. And what is the perfect gift for search marketers? Data on searchers looking for gift-giving related keywords! In an SEO infographic! We took a look at a number ... Read More »
Today we are announcing that Conductor closed $27 million Series D round of financing. The round was led by an incredible software investment firm based in NYC, Catalyst Investors. It included the full participation of our fantastic, existing investors, FirstMark ... Read More »
Marketers spend a lot of money on the Super Bowl. I didn’t even pull stats on the amount of money spent on Super Bowl commercials, because the numbers are staggeringly large [Editor’s Note: estimated $359 million]. You can easily understand ... Read More »
Prior to bringing Conductor Searchlight to Wakefly, we used 17 different tools. We switched from smaller tools to an enterprise SEO platform, Searchlight. The outcome? Our yearly SEO sales are up 412%. How did we achieve that? The insights we ... Read More »
You’re running down a trail in your neighborhood. It’s not too hot, not too cold, and the fresh air feels great against your skin. You’ve been tracking your runs for months using an application on your phone. After each outing, ... Read More »
How advanced is your YouTube content strategy? It’s something you should consider; after all, YouTube is the second largest search engine in the world. 90% of consumers watch videos online, and more importantly, these consumers are 2 times more likely ... Read More »
If a picture is worth a thousand words, what about video marketing? According to Forrester research, watching a one-minute video has the impact of reading 1.8 million words. That’s about 3600 web pages! Smart marketers have been killing it with ... Read More »
The question of how to procure the right people to execute your content strategy is a critical but challenging question for marketing leaders. Whether you invest in a search agency, independent contractors, or full-time employees, having a technology platform in place ... Read More »