Josepf Haslam, Senior Director of #SocialSEO, SEO & Social Media at EducationDynamics, is an expert at turning raw data into B2C and B2B content marketing ROI. In our interview, we cover the benefits of content marketing, and how smart workflows are ... Read More »
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At the beginning of the year, Google and Twitter penned a deal that would be mutually beneficial. Google would get access to Twitter’s content, and Twitter would get more exposure in Google’s search results. While we know the rate at ... Read More »
What is a buyer persona? Personas help us create content and this content allows us to target our audience. These fictional characters we create are based on real data, gathered and combined in a way that represent how someone may use ... Read More »
The holiday season brings the big bucks: 1.33 billion for Thanksgiving Day, 2.4 billion for Black Friday, and oh, just a mere 32 billion for the entire month of November. In our webinar, A Retailer’s Guide to Holiday Web Dominance with Brooks Brothers, ... Read More »
The time has come for the SEO to emerge as a visible and viable voice in the content production process. Gone are the days of post-publish optimization. No more should painstaking hours be spent inserting relevant keywords into an already ... Read More »
All year long, I get to hear about how awesome C3 is. I’m lucky – I’ve been a part of C3 for the last 5 years, and I start looking forward to the next one a few days after the ... Read More »
You’ve probably heard the news: Facebook is finally developing a “dislike” button. While this has nothing to do with organic search YET, one could surmise that this may become something that Google and other search engines look for when assessing content and ... Read More »
For retail marketers, the winter holidays are not the time of giving, but of competing. E-commerce marketers have to give their best during the lucrative winter season, and they spend months prepping their sites and perfecting their holiday retail marketing strategy. So what are ... Read More »
bol.com is the largest retailer in Netherlands, with millions of products and active customers. We spoke with their SEO team to get an inside look at what it takes to drive their ecommerce growth get their broad, vast range of ... Read More »
Facebook’s recent launch of virtual assistant, M, from the Facebook Messenger app is fully prepared to compete with Siri, Cortana, Google Now or any artificial intelligence currently on the market. How Facebook M immediately differentiates itself from its major competitors ... Read More »