Author Archives: Nathan Safran

Nathan is the Director of Research at Conductor and leads Conductor’s research and content team. Nathan is a monthly columnist at Search Engine Land and Search Engine Watch. Nathan’s research on digital marketing has been widely covered in both industry publications and mainstream media such as Techcrunch, Venture Beat and the Washington Post. Prior to joining Conductor, Nathan was an analyst at Forrester Research.

Authority Is the New Links

authority as links diagram

The SEO industry has been all aflutter ever since Matt Cutts stated that guest blogging is dead. In The decay and fall of guest blogging for SEO — a headline that is a particularly strong statement from Google’s Head of Webspam — Cutts essentially ... Read More »