Tag Archives: ecommerce

iProspect, Searchandise Commerce and Comscore recently published an eye-opening study titled The Value of Retail Search and Position.   A combination of survey based analysis and dynamic focus groups were used to track the purchase path shoppers take to research and buy electronics and computer products. From the study: “…Searchandise Commerce and iProspect wanted to more closely analyze the role of various search influences, and better understand if the basic tenets of search engine marketing – the value of premium positions within search results – held true for retail site search as well”. Although primarily concerned with understanding the impact on purchaser behavior of a product’s search position on a retail sites search results, the study is fairly comprehensive in analyzing … Continue reading →