Tag Archives: Google

Between the Lines of Google’s Search Algorithm Improvements

Posted by Brian McDowell on September 6, 2011

Google recently released a video that detailed their internal process of implementing the changes to their search engine ranking algorithms.  We here at Conductor wanted to take the time to break down the individual components that exemplify successful implementation of product management within internet marketing.  Below you will find a transcript of this video and some detail around how the Search Engine Giant follows proven business models in advancing one of the most complex (and sacred) mathematical equations on the internet. Embedded within the video transcript (content below the video in quote blocks) you will find additional insight and knowledge as we “read between the lines”.  Enjoy! Every year Google implements over 500 improvements to its search algorithms This is a … Continue reading →

Keyword Tool is an SEO’s Best Friend

Posted by Conductor on February 16, 2009

One of the most useful tools in the search marketer’s arsenal, Google’s Keyword Tool, not too long ago started reporting search volume data in number form instead of the ‘easy to glance at – but hard to justify to my boss’ bar graph they’d been showing before. It was huge. It still is. For way too long, Paid search and SEO have been run with a different set of metrics – with PPC being the ultimate direct response marketing and ‘natural’ SEO being an important, but less data-driven, marketing piece. SEO’s lack of standardized traffic volume numbers as opposed to paid’s easier reach into long tail keywords made it easy to justify a PPC dollar in, and a dollar out.