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- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was … Continue reading → - Conductor's Top 10 Posts for 2011
2011 has been both an exciting and tumultuous year in online search. From changing SERPs, to the focus on quality … Continue reading → - The Retailers Most Likely to Take America's Money Online in Holiday Season 2011
If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are … Continue reading → - [STUDY] The Long Tail of Search: Why The Fastest Path to More Traffic Might Not Be Where You Are Looking
The savvy search marketer understands that it is often significantly easier to move up in the search rankings for multiple … Continue reading →
- Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
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Tag Archives: natural search
Conductor is thrilled that its CEO, Seth Besmertnik, will be speaking at two sessions at the SES Conference in San Francisco this week. Seth will discuss enterprise-level SEO challenges and provide practical solutions for them. Seth’s first session, Scaling Up Your SEO Campaigns, will be on August 18th. This session will cover how large organizations can successfully manage their SEO efforts. Large organizations have numerous systems in place to manage their marketing programs, so why shouldn’t the same apply to natural search? Seth will participate in a panel that will share the importance of enterprise wide planning, implementation and control of SEO campaigns for improved ROI. Seth will then moderate another session, Enterprise Level SEO,on August 19th. The session will … Continue reading
iProspect, Searchandise Commerce and Comscore recently published an eye-opening study titled The Value of Retail Search and Position. A combination of survey based analysis and dynamic focus groups were used to track the purchase path shoppers take to research and buy electronics and computer products. From the study: “…Searchandise Commerce and iProspect wanted to more closely analyze the role of various search influences, and better understand if the basic tenets of search engine marketing – the value of premium positions within search results – held true for retail site search as well”. Although primarily concerned with understanding the impact on purchaser behavior of a product’s search position on a retail sites search results, the study is fairly comprehensive in analyzing … Continue reading
Planning a ‘super’ advertising campaign? The cost of a Super Bowl commercial has once again broken last year’s record. For 2008, the average cost of a 30 second spot during the big game will run a whopping $2.7mm. While the benefit of reaching such a broad audience of potential new customers can not be disputed, the prohibitive cost of the commercial makes it imperative that this investment is supported by your company’s presence/ visibility on the Internet.