Tag Archives: search results

Many marketers slave over their websites from a conversion rate perspective. They experiment with different copy, use paid campaigns to “inject” customers into preexisting conversion paths, rotate different actions, go crazy with Google Website Optimizer , or (and this is our favorite of the bunch) have an IM-powered customer service agent appear out of nowhere ready to help you with whatever you need. But in all those steps, they’re forgetting about the conversion opportunity that must come first: the user selecting which site to visit from the search engine results page (serp). Search results are generally displayed 10 at a time, meaning that even the best of sites are up against 9 competitors (unless you’re lucky and have indented results). … Continue reading →