Tag Archives: yahoo

Is it Worth Optimizing for more than Google? You Bet it is. Now.

Posted by Nathan Safran on September 9, 2010

Bing Now Powering Yahoo: A data driven view into what has changed The search community was buzzing last week with the release of Google Instant – but a potential bigger change occurred the previous week as Microsoft and Yahoo finished up the transition to Bing officially powering Yahoo’s search results (in the US and Canada). Microsoft negotiated a ten year exclusive on Yahoo’s search technology so it may one day see the light of day again in one form or another, but for now it appears to be locked away in Steve Ballmer’s safe. While we’re kinda sad to know Yahoo’s search algorithm is no more, we were curious to see how much is really changing on the Search Engine Results … Continue reading →

Bada-Bing! All About the Yahoo-Microsoft Search Alliance

Posted by Kathleen Evans and Luca Mihaly on August 3, 2010

Last night, a contingent of Conductor-ites headed down to SEMPO NYC’s latest event, “Inside the Yahoo! and Microsoft Search Alliance,” to get the insider dish on the Yahoo-Microsoft merger. Continue reading →

Yahoo Paid Inclusion – Demise = Opportunity

Posted by Conductor on October 22, 2009

Yahoo recently announced the sun would be setting on their paid inclusion offerings, Search Submit Express and Search Submit Pro. While the concept of paid inclusion has been around for some time, Yahoo stood alone among the big 3 search engines for its paid inclusion solution. The practice of paid inclusion has certainly been met with some opposition. Many questioned how a search engine could be/remain unbiased if marketers are allowed to influence natural search listings by “purchasing” results. Yet, what many people failed to realize is that Yahoo never guaranteed higher rankings; they merely gave marketers more control over defining the content Yahoo crawled and displayed for their search listings. This control allowed marketers to more clearly structure and … Continue reading →