Pro Training Series 2009: How to Win SEO Budget and Influence Your CMO


SEOmoz Pro Training Series Presented by: Seth Besmertnik, CEO, Conductor Tuesday, August 25, 2009

Seth’s presentation included the following resources to help gauge the SEO Market Opportunity for your company.

Discover your company’s SEO opportunity and how to achieve it using Conductor’s following tools:

  • Market Opportunity Calculator This Excel file allows you to easily calculate the total potential market for your individual business. While you’ll (probably) never have 100%, it’s a great tracking method to remind upper management of the potential of natural search.
  • SEO SLA Agreement Creating an SLA with management and the departments you rely on to make your recommendations eliminates confusion on who does what, when they do it, and who pays for it.
  • Share of Search Calculator A quick way to track your progress against your competitors, by graphing the visibility each of your domains has for your most important searches.
  • DATMM Scoring Method A Conductor method for weighting SEO progress on volume and distance from # 1.