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This guide is primarily intended for users responsible for configuring your organization’s new Conductor Creator account. Most of the steps below require an Admin or Standard user type. For more information about user types, refer to the What Are the Differences Between User Types in Conductor? FAQ.

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Step 1: Add your website

Who can do it? Admin or Standard users You may have already added your website if you also have Conductor Intelligence. If so, you can move to the next step.

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Why?

Adding your website to Conductor provides Creator with the foundation it needs to generate, optimize, and score content specifically for your brand. This initial step ensures Creator can use your real-time search data and proprietary SEO intelligence to identify the best content opportunities and produce high-quality, on-brand content that stands out in both AI and traditional search results.

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How?

Okay, I added my website. What’s next?

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Step 2: Create your content profiles

Who can do it? Admin or Standard users

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Why?

Content profiles are designed to consolidate your brand’s unique voice, style, and rules into a centralized hub. This allows Conductor’s AI to act as a true extension of your brand, generating content that is consistently aligned with your identity.

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How?

Done… Now what?

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Step 3: Integrate your web analytics

Who can do it? Admin or Standard users You may have already integrated your web analytics if you also have Conductor Intelligence. If so, you can move to the next step.

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Why?

For accounts on Growth, Professional, and Enterprise plans and subscriptions to Conductor Intelligence, integrating your web analytics lets Creator draw on your analytics data to identify your site’s content, measure performance, and inform opportunities and topic clustering.

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How?

Integrated! What’s next?

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Step 4: Start creating

Who can do it? Any users

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Why?

You’ve set up your account—now start using Creator to enhance your content process!

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How?

Great! Now what?

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Step 5: Add your team

Who can do it? Admin users

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Why?

Organizations that have the most success and best outcomes with Conductor Creator involve as many of the teams and stakeholders that might get value from the platform. There’s no limit to the number of users you can add to Conductor, so be generous with the invites!

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How?

Okay, I’ve sent invites to Conductor. Next?

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Other Products? Configure them next…

If your organization also has Conductor Intelligence or Conductor Monitoring, be sure to configure them as well!

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How?

Got it. How do I get started?

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What’s next? Get Trained!

Who can do it? Any users

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Why?

You’ve made an investment in Conductor—make the most of it with our guided trainings.

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How?