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Performing keyword research with Google Search Console data can often be a tedious and time consuming task—especially when doing so across your entire site. While GSC provides a gold mine of keywords relevant to your site through Conductor’s Search Console Analytics report, the number of keywords—some of which may be misspellings or otherwise irrelevant to your current priorities—makes it difficult to parse. This is where smart keyword groups come into play! Smart Keyword Groups Smart keyword groups in Conductor can be a helpful keyword research tool because they let you organize and analyze your keyword data in a more meaningful and actionable way. You can create groups of keywords that are related by theme or topic, and then view the performance of each group as a whole. This can help you identify patterns and trends in your data and understand which topics are most popular or effective for your content. In addition to organization and analysis, smart keyword groups can also help you prioritize your efforts and allocate your resources more effectively. By assigning different categories or levels of importance to your keyword groups, you can focus on the most critical or valuable keywords first and allocate your time and resources accordingly. This can be particularly useful if you are working with a large number of keywords and need to prioritize your efforts to achieve the best results. You can use smart keyword groups to filter your GSC keyword data in Search Console Analytics so that you can research priority topics quickly, easily, and without having to dig through unwanted and irrelevant keywords. Before you do this, confirm that you have integrated Google Search Console with Conductor and created smart keyword groups across the dimensions you most want to focus your Google Search Console research on. Conductor Workflow
  1. In Conductor, go to Search Console Analytics ↗️.
  2. At the top of the report, use the Select Keyword Groups filter to choose the smart keyword group you want to focus your research on.
  3. In the Engagement Explorer table, review the keywords that belong to the smart keyword groups you chose above:
  • Research the keywords that appear. Not sure where to begin? Look back to the Summary section above to some ideas of how to use this data.
  • For any untracked keywords you want to learn more about, you can track them by selecting the check box next to the keyword and then clicking the Actions button and selecting Track and Categorize Keywords.
What’s next? Over time, you can repeat this process to discover more keywords and maintain the most relevant set of tracked keywords across the categories, business units, campaigns, and other dimensions that are most important to your organization.