Skip to main content
dynamic contentThis course on technical SEO provides an overview of strategies to optimize a website’s technical performance for higher search engine rankings. We’ll cover technical SEO and its four key pillars; the importance of regular audits and continuous monitoring to maintain a healthy technical SEO status; and sitemaps, duplicate content, redirects, and structured data, highlighting best practices for improving website health and rankings.🚨Note: Please make sure to click the “start course” button at the bottom of the course and the “complete course” button at the end to get credit for completing the course 🚨
A strong technical SEO strategy ensures your website’s content and pages reach their full potential, ranking high on SERPs and avoiding penalties, so your website can achieve the success it deserves. In this lesson, we walk through what technical SEO is, why it’s important and an overview of its four key pillars—discoverability, crawlability, indexability and user experience.Topics Include
  • What is technical SEO?
  • Why is technical SEO important?
  • The four pillars of technical SEO
Related Resources
There are dozens of concrete workflows you can implement to optimize your technical SEO. If there are two processes to adopt first, however, they would be regular audits and continuous monitoring. In this lesson, we walk through each in detail and discuss how to know if your website is healthy from a technical SEO perspective.Topics Include
  • Regular site auditing
  • Continuous monitoring with alerting
Related Resources
Understanding foundational technical SEO factors is critical to improving your website’s health. And mastering best practices for each can significantly enhance your website’s rankings, user experience and overall performance. In this lesson, we cover key technical SEO elements every digital marketer should know about—from sitemaps to duplicate content to redirects and more.
Related Resources
You have completed this course! To keep learning more workflows, check out our additional courses.