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Conductor designed the Content API endpoints to be used together as a single content workflow. This guide walks through the typical order of operations for a simple content creation workflow, from researching a topic to iterating on an optimized draft.
This is just one potential approach that uses only some of our potential tools. Review and the Content API endpoint reference articles and the API playground to see everything you can accomplish with the Content API.

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The content creation workflow at a glance

1

Research target keywords and competitor URLs

Call Get SERP URLs to research your topic and validate your target keywords and competitor URLs for which your draft will be optimized for. This is a pre-requisite for creating a draft: the results feed the phrases and competitorUrls fields in the next step.
2

Create a draft

Call Create a draft with the keyword phrases and competitor URLs you selected. This returns a draftId used by every subsequent step.
Each time you create a draft using this endpoint, it consumes a draft from your Conductor Creator allotment. If you are running low on drafts, reach out to your Conductor team.
3

Request content insights

Call Request content insights to start generating insights for the draft. This kicks off an asynchronous process, so the request returns immediately without the results.
4

Get content insights

Poll Get content insights to check the status and retrieve the results of the insights generation request once it completes.
5

Generate a Content Score

Call Generate content score to produce a score and detailed evaluation of the draft’s content across intent alignment and topical coverage. Use this score to determine how close to publication-ready your draft is.
6

Validate content guidance

Call Validate content guidance to check your draft’s content against the generated insights and see how well it satisfies the recommendations.
7

Generate your draft

Call Generate your content to generate content—outlines, drafts, meta descriptions, title tags, and more—that is aligned with the insights and content score for the draft.
You can also write and revise your bodyCopy field manually—or pipe it in from wherever you draft content—with the Update draft endpoint.
8

Update your draft and iterate

Update your draft’s bodyCopy via Update a draft.
9

Iterate

As needed, re-request insights (step 3 and 4), regenerate the content score (step 5), re-validate (step 6), and integrate your updates into your draft (steps 7 and 8). Repeat until the draft is publication-ready.