Conductor customers: Review this lesson in our Community
One note on the specific numbers used below, like “Impressions greater than 500”: these are general starting points, not rules. Every website’s performance looks different, so before applying a numeric filter, sort the Pages table by that same column first to see your own data’s actual range, then set a threshold that genuinely represents “a lot” or “a little” for your site.
Traditional Search Opportunities
High Impressions, Low Clicks 📁 Active columns: Toggle on GSC metrics + Title Tag and Meta Description. 🛠️ Filter: Impressions greater than 500 (or another number that represents real, meaningful demand for your site), and CTR less than 1%. Unsure which threshold to set for impressions? Try sorting all pages by descending impressions to establish a baseline that makes sense for your website. Then sort by impressions from high to low. 💡 Why it matters: the page is showing up in search results, but nobody’s clicking, which points to a title tag or meta description mismatch rather than a demand problem. Often a quick, high-leverage fix. High Impressions, Low Rank 📁 Active columns: Toggle on GSC metrics + any relevant technical columns. 🛠️ Filter: Impressions greater than 500 (or your own threshold for real demand), and Average Position greater than 20 (page two or later). Then sort by impressions from high to low. 💡 Why it matters: these pages already have real search demand behind them but are ranking too low to capture it, strong candidates for a content or technical push. Check Keywords and Content in Page Details first, and Technical too if the position seems unexpectedly low for the demand it’s getting.AI Search Visibility
AI-Cited, Low Organic Traffic 📁 Active columns: Toggle on AI Citation Prompts + organic and AI traffic metrics (e.g. Google Analytics 4 - Organic’.) 🛠️ Filter: AI Citation Prompts (citation count) greater than 0, and your primary organic traffic metric (e.g. sessions) Less than or equal to 1. Then sort by citation count from high to low before saving. 💡 Why it matters: these pages are earning visibility in AI engines that traditional organic reporting misses entirely. Worth surfacing to stakeholders as proof AI investment is already paying off somewhere your organic-only reporting can’t see. Zero/Low-Signal Pages 📁 Active columns: Toggle on Google Search Console, organic and AI traffic metrics (e.g. Google Analytics - AI Search, Google Analytics - Organic, and Google Search Console) 🛠️ Filter: Impressions less than 50, Clicks / Organic traffic / AI Search traffic all equal to 0. 💡 Why it matters: pages invisible everywhere, to Google and AI engines alike. Good candidates for consolidation, a content refresh, or pruning, worth asking of each one whether it’s worth investing in or worth folding into a stronger page.Content & Social Completeness
Missing H1 📁 Active columns: Content Section, URL Type, and Indexable 🛠️ Filter: H1 Column = Not Available and URL Type = Page 💡 Why it matters: H1 is a core heading signal both crawlers and AI engines use to understand what a page is about. Like duplicate meta descriptions, this one often clusters by template, if one page in a section is missing it, check whether the whole section shares the same gap. No Schema Markup 📁 Active Columns: Schema.org section 🛠️ Filter: Schema.org Types = Not Available . 💡 Why it matters: structured data is a direct lever for rich results in traditional search and for AI engines extracting facts about a page. If the list is long, prioritize your highest-traffic or highest-priority pages first rather than working top to bottom. Missing Social Preview Tags 📁 Active Columns: Social Section and Indexability 🛠️ Filter: Open Graph Image = Not Available, Twitter Card = Not Available, and Indexable = Yes 💡 Why it matters: these pages render blank or broken when shared in Slack or LinkedIn, or when pulled into an AI answer that surfaces a link preview. Especially worth fixing on pages your team actively shares externally.Technical SEO & Indexability
Canonical Issues 📁 Active Columns: Indexability Section 🛠️ Filter: Canonical Type includes “Other page,” “Invalid,” or “Missing” and Indexable is Yes 💡 Why it matters: this tells search engines not to index the page as its own entity. Worth a deliberate review of every page on this list to confirm that’s actually intentional, an unintentional canonical here can quietly sideline a page’s own authority. Legacy Redirects Still in the Sitemap 📁 Active Columns: Fundamentals and Indexability sections 🛠️ Filter: URL Type equals “Redirect (301),” and In XML Sitemap equals “Yes.” 💡 Why it matters: redirects that linger in the sitemap send mixed signals to crawlers and waste crawl budget on URLs that will never resolve to real content. Worth a quick sitemap cleanup once you’ve got the list.Key Takeaways
These ten views are a starting point, not a final list. The real skill here isn’t memorizing filter logic, it’s getting comfortable combining columns and conditions to answer whatever question your team is actually asking, then saving it so you never have to rebuild it again. A couple of things worth keeping in mind as you build and revisit these views. Your thresholds should evolve with your site: as traffic grows or a content push changes your numbers, it’s worth periodically checking whether something like “Impressions greater than 500” still represents real demand for your account, or whether it needs to move. And if you ever come back to a saved view and can’t quite remember what filters are applied, you don’t have to rebuild it from scratch to check. Click the “Active filters” indicator at the top of the table for a quick summary of every condition currently in place. Need to update the logic on a view you created? Adjust your filters and click Save > Update view to keep it up to date.
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