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Pages has always been where Conductor customers go to understand how their website content is performing. The new Pages and Page Details reports build on that foundation significantly—bringing AI and organic analytics, GSC data, and technical insights into a single, flexible feature, with new ways to move from a high-level signal straight to the specific pages and next steps that matter. dynamic content You’ll find it under Performance > Websites > Pages [New]. During the rollout, the legacy Pages (and Page Details) and Page Groups reports remain available. This guide works whether you’re just getting started or making the switch. ⚠️ Important Beta Onboarding Note for Admins: Configure your subdomains and URL exclusions before August 14 to start your Pages reporting with a clean historical baseline. Learn more in our Configuration Guide ↗️ 🗺️ In this guide:
  • 📺 Pages Report Video Tour
  • What’s New and Why It Matters
  • How to Think About the New Report Structure
  • Best Practices for Getting the Most Out of It
  • Coming Soon
  • 🗺️ Your New Report Scavenger Hunt

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What’s New and Why It Matters

More of Your Website, In One Place Pages now discovers URLs from multiple sources simultaneously — your web analytics integration, the content ranking for keywords you track in Conductor Intelligence, and your configured preferred URLs. Conductor Monitoring customers get an additional layer: your full site crawl discovers pages beyond what analytics and keyword tracking already find, giving the most complete picture of your website’s full URL inventory. And there’s no ceiling on how many pages show up — whether your site has a few hundred URLs or several hundred thousand, Pages surfaces all of them, not a sampled subset. The result: you’re investigating your website’s performance based on a broader, more unified set of data than before — with organic, AI, and technical signals all visible in the same report. dynamic content Every Website, One Report Pages isn’t locked to a single site anymore. Look at one domain at a time when you need the specifics, or roll everything up — every website, every brand you track — into one aggregated view when you need the big picture. Both the Overview charts and the Pages table support this: switch between a single-website view and an all-websites rollup without leaving the report. Want to compare how one site stacks up against another directly? Page Groups can get you there — group pages by website and you’ve effectively built your own side-by-side comparison. dynamic content The Overview Tab: Eight Signals, One Screen The Overview tab is brand new: eight interactive insights that each answer a distinct question about your site’s performance. dynamic content
  • AI vs. Organic Performance: how your AI-driven and organic analytics metrics are trending over time, side by side — a read on how AI search is reshaping your overall traffic mix.
  • Organic Performance: your core traffic and engagement metrics trending over your selected period. Select up to ten metrics to see how they move together.
  • Performance by AI Engine: which AI engines are driving traffic and engagement with your pages: ChatGPT, Claude, Copilot, Gemini, Grok, and others.
  • AI Prompts with Citations: how many of your tracked prompts in AI Search Performance are generating citations to your pages.
  • Page Groups: how your page groups stack up against each other — per-group totals and a cross-group comparison chart, so you can see which content areas are pulling their weight without leaving the Overview tab.
  • Year Over Year Performance: your current period compared to the same period last year, at the website and page group level.
  • Page Indexability: how many of your pages are indexable vs. not, with search impression data overlaid. Spot technical visibility issues at a glance.
  • Schema.org Usage: pages with and without schema markup, with CTR overlaid—a quick read on structured data coverage across your site.
All eight insights can be filtered by website and page groups. Scoping to a specific section of your site takes one click and updates the whole report. Go Explore! Dig into Your Pages Without Losing Your Context Every Overview insight has an Explore button. Click Explore to get a focused, filterable table of the specific pages behind that data—pre-filtered to whatever websites and page groups you already had applied. dynamic content Explore inherits whatever date range mode you’ve already set for the report. If your report’s date picker is in aggregate mode, Explore opens with totals summed across your selected period; if Compare is toggled on, Explore opens already showing Change columns for the comparison period you’ve set. Want to switch modes from inside Explore? Toggle Compare on (or off) in the date range picker there, enter the period you want to compare against, and hit Apply — you’re not just seeing which pages have the most traffic, you’re seeing which pages changed the most in the period you care about. 💡 Best practice: The right move depends on whether Compare is on or off.
  • With Compare off, use Explore to find your top contributors — the pages driving the bulk of your overall performance for the period. Sort by your primary metric to see who’s carrying the weight.
  • With Compare on, sort by the Change column to immediately surface your biggest movers — the pages that gained or lost the most ground, without any additional filtering or navigation.
One more thing worth knowing: adding an Explore view to a Workspace brings the interactive chart and table together as one combined asset — handy when you want to share findings or build a custom report. AI Data: Two Sources, One View AI performance data is now woven throughout the Pages and Page Details reports. Two things to know about where it comes from:
  • AI Sessions (traffic driven by AI search engines to your pages) come directly from your analytics integration. If you’re on GA4, no additional setup is needed. Adobe Analytics customers need to update their integrations to send this data to Conductor. See the setup guide ↗️
  • AI Prompts with Citations reflects the prompts you’re actively tracking in AI Search Performance. If your AI Citation Prompts insights look empty, that’s your signal: setting up prompt tracking in AISP is your next step. See the setup guide ↗️
dynamic content 💡 Best practice: Read the AI vs. Organic Performance insight for the shape and direction of its two lines, not the vertical gap between them — the right-hand axis is scaled specifically to AI Sessions, since AI traffic is still much smaller in absolute volume for most brands, so what you’re seeing on screen isn’t a literal comparison. What actually matters is direction: organic traffic is under real structural pressure industry-wide right now, as AI Overviews and zero-click results reduce organic clicks broadly — so a flat or softening organic line isn’t automatically a red flag. An AI line trending up and to the right, even alongside a cooling organic line, is a good sign: it means your content is capturing traffic as it shifts toward AI-driven search. The pattern actually worth worrying about is both lines flat or falling together. Technical Data—Now in Intelligence The Pages table carries a full technical picture of every page, not just organic and AI performance. Alongside Fundamentals (URL type, HTTP status, URL depth) and Indexability (indexable status, XML sitemap presence, robots.txt, meta robots, canonical setup), you’ll find Content columns (Title Tag, Meta Description, H1), Schema.org markup, and Social tags (Open Graph, Twitter Card) — all sitting right alongside your organic and AI performance data, without needing to leave Conductor Intelligence. Page Indexability and Schema.org Usage also get their own Overview tab insights, giving you a chart-level view of indexability and structured data coverage across your whole site at a glance. For a deeper dive, the Pages table adds dozens more technical, content, and social columns you can mix, filter, and sort to fit whatever audit you’re running. dynamic content 💡 Best practice: Make the Page Indexability insight part of your regular Overview review. A page that’s not indexable won’t appear in AI or organic results regardless of how strong its content is — catching indexability issues early prevents wasted content effort downstream. Beyond that, use the column picker in the Pages table to build a custom technical view — say, Indexable + Canonical Type + Schema.org Types together — tailored to whatever you’re checking. A Rebuilt Pages Table Your tabular view of pages data comes with some key capabilities: Filtering and sorting are layered and precise. RegEx pattern matching is available as an additional filtering option for many columns — a net-new way to build precise, pattern-based rules beyond simple text matches. And you can stack multiple sort columns at once (Shift+click a second column header) when one criterion isn’t enough to find what you’re looking for. Preset Views give you ready-made perspectives representing different use cases, each giving you actionable findings in one click:
  • No Meta Descriptions: pages missing meta descriptions
  • No Title Tags: pages missing title tags
  • Not Indexable in Sitemap: pages blocked from search that appear in your sitemap
  • Canonicalized URLs: pages with canonical tags pointing elsewhere
  • Top Performing Pages: your highest-traffic pages across the period
My Views and Shared Views let you save any column, filter, and sort combination as a reusable view and share it with your team—so your most common investigative setups are always one click away. dynamic content Aggregate totals and period comparisons are both available across your whole date range. In aggregate mode, every metric is summed across your selected period, giving you one clean total per page for the whole range you’re reviewing. (One exception: technical data like Indexability can’t be summed the same way — those columns show a snapshot from the most recent week in the range instead, flagged with an info icon in the column header.) Toggle Compare on in the date picker to see period-over-period change instead — enter the period you want to compare against, and the table adds Change columns you can sort by to immediately surface the pages that gained or lost the most ground. One more workflow worth knowing about: click into any row’s keyword flyout right from the Pages table to see ranking data for that URL without leaving the table — no need to open full Page Details just to check where a page stands. Page Details: Five Purpose-Built Tabs Optimizing a page takes more than a traffic number — you need to see its rankings, its content, and its technical health together to understand what’s actually going on and what to do next. Page Details unifies all of that for every page, organized into five dedicated tabs, each built to answer specific types of questions:
  • Page Performance: organic and AI performance trends, AI vs. Organic comparison, Performance by AI Engine, AI Prompts with Citations, AI Citation Prompts table (prompt, AI topic, persona, search intent), and Year Over Year comparison
  • Keywords: every keyword the page ranks for — both the keywords you’re tracking and keywords discovered directly from Google Search Console, giving you the page’s real keyword universe grounded in actual impressions and clicks it’s already earning. Includes MSV, rank data, GSC metrics (Impressions, Clicks, CTR, Average Position), Preferred URL flags, and direct Writing Assistant access from the ⋮ menu.
  • Content: Title Tag, Meta Description, H1–H6 headings, Open Graph tags, and Twitter Card data
  • Technical: Indexability status, URL type and HTTP status, canonical setup, incoming redirects, incoming canonicals, schema markup, and hreflang attributes
  • Changelog: a log of technical changes made to the page over your selected time range
dynamic content 💡 Best practice: When you access a page from an Explore view or the Pages table, start with Page Performance to confirm the traffic story, then use Keywords and Content to understand the optimization opportunity. The Technical tab is your diagnostic layer—check it when something about a page’s organic performance doesn’t add up and you suspect a technical reason.

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How to Think About the New Report Structure

Think of Pages as one continuous investigation funnel, not separate paths. Every step takes you from a broader signal to a sharper answer about how a piece of content — or a change to it — is actually affecting your site’s performance.
  • Overview is the top of the funnel: broad, site- or section-wide patterns. This is where you spot that something’s worth a closer look — a graph trending in an interesting direction, a gap opening up, a metric moving more than you’d expect.
  • Explore narrows that pattern down to the specific pages behind it. Click Explore on any Overview insight and you’re looking at a filtered table of exactly the URLs driving that signal — already scoped to whatever website and page group you had applied.
  • Pages tab is where you widen your lens without losing your place. Say you’re in Explore looking at AI vs. Organic Performance, sorted to find the pages with the biggest AI session growth over the period — but you want to know whether an indexability fix or a content change on those same pages might explain it. Click Full Pages Exploration to carry your filters and page set straight into the Pages tab, then add whatever additional columns you need — Indexability, Schema, whatever the story requires — to bring in signals Explore’s focused view doesn’t show.
  • Page Details is the sharpest point of the funnel: click into any row from the Pages table and you get the complete story for that one URL — performance, keywords, content, technical health, and change history, all in one place.
Each step sharpens the focus. You don’t have to start at Overview every time — jump in wherever you already have context — but the four steps connect end to end, so you can move from a broad signal all the way to a specific answer without losing your place.

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Best Practices for Getting the Most Out of It

✅ Set your date range intentionally. The weekly view is useful for granular trend-spotting. The monthly view smooths out short-term noise and is better for content health analysis. For most strategic reviews, monthly gives you a cleaner read. For anomaly investigation, weekly gives you more granularity. Within whichever range you choose, you can also toggle Compare on to see period-over-period change, or leave it off for an aggregate total across the whole period — granularity and comparison are two independent choices you’re making together. ✅ Use page groups as your primary organizing lens. Applying the Page Group filter scopes every graph and table in the report simultaneously—the Overview tab, Explore views, and Pages tab all update at once. Building out a page group structure that reflects how your team thinks about your content (by topic, by funnel stage, by content type) makes the report dramatically more useful than analyzing the full site at once. ✅ Sort by Change, not just by volume. Your highest-traffic pages are already getting attention. The most valuable analysis often comes from the Change column—the pages that moved the most in your selected period. That’s where you find the signals worth acting on. ✅ Map your pages’ full topic. Once you’re looking at a specific page in Page Details, its Keywords tab and its AI Citation Prompts table (under Page Performance) tell two parts of the same story. Keywords shows organic demand — what people search for and how this page ranks. AI Citation Prompts shows something keywords can’t: the actual questions, personas, and intents behind the prompts AI engines already cite this page for. Together, they map the full set of questions and audiences this page needs to serve — not just its top keyword. A page that answers that whole spread earns both rank and citations; one built around a single keyword usually does neither as well. ✅ Launch Writing Assistant from whatever you find. Once you’ve identified a priority topic — whether it shows up as a keyword or a prompt — open Writing Assistant directly from the ⋮ menu next to it in either tab. That’s your starting point for optimizing your page or creating a new draft from scratch.

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🗺️ Your New Report Scavenger Hunt

Seven things to find and try to get your bearings fast. 1️⃣ Find the new Pages report. Navigate to Performance > Websites and look for Pages [Beta] in the left nav. Click in and land on the Overview tab. 2️⃣ Apply a page group filter and watch everything update. Select any page group from the dropdown at the top. All Overview insights should refresh simultaneously to reflect just that section. Notice how much faster it is to scope your analysis this way. 3️⃣ Click Explore on the Organic Performance insight. In the Explore view, find the Change column and sort by it. You’re now looking at the pages with the biggest traffic movement in your selected period—no additional filtering needed. 4️⃣ Open a Preset View. Switch to the Pages tab, open the Views panel on the left, and select No Meta Descriptions. How many pages come up? That’s an immediate content task list. 5️⃣ Navigate all five tabs in Page Details. Click any URL in the Pages table. Work through Page Performance, Keywords, Content, Technical, and Changelog. Spend 30 seconds on each and note what question each tab is designed to answer. 6️⃣ Check a page’s technical health. In Page Details, go to the Technical tab. Review the page’s Indexability status and Canonical configuration. If you see entries in the Incoming Canonicals section, investigate: that page may be consolidating authority elsewhere. 7️⃣ Launch Writing Assistant from a keyword. In Page Details, go to the Keywords tab. Find a keyword this page is tracked for, click the ⋮ three-dot menu next to it, and select Open in Writing Assistant. That’s the direct path from insight to optimization.