- Tracked Keyword FAQs, which includes questions about configuring and managing tracked keywords.
- Keyword Ranks and Reports FAQs, which includes questions about reviewing rank data in keyword measurement reports.
Conductor Intelligence Data Basics
When does new data appear in Conductor?
When does new data appear in Conductor?
Because Conductor brings together several data sources to provide data for the platform, the answers to this question depend on which type of data you’re interested in. Refer below to the type of data to learn when that data appears and is refreshed.
Tracked Keyword Measurement
Conductor collects tracked keyword rank data weekly, unless you choose to track specific keywords daily. You can see this data in the Keywords and Keyword Details reports. New data is published on Mondays (or daily, if so configured).Keyword Discovery
Conductor publishes data from our keyword discovery data providers as soon as we have it. The actual frequency that this data is refreshed varies.Integrated Web Analytics
Conductor publishes data from your integrated web analytics provider every Monday (unless configured for a Sunday–Saturday week). Learn more here.Integrated Google Search Console
Conductor publishes data from your integrated Google Search Console account daily, when it becomes available. Usually, Google publishes GSC data with a lag of a few days. Learn more here.Technical SEO
Conductor updates technical SEO data in the Pages and Page Details weekly to provide a snapshot of your website’s performance. For a more proactive solution, consider Conductor Monitoring, which provides 24/7 monitoring.Crawled Site HTML
Conductor crawls your website’s pages ranking in organic search weekly. Learn more here.How does Conductor handle the "srsltid" parameter in Google Search?
How does Conductor handle the "srsltid" parameter in Google Search?
What is the “srsltid” parameter?
Google allowed adding the “srsltid” parameter to search results with Google Merchant Center to accommodate attribution and reporting workflows for Google Shopping results. However, Google has expanded the use of the “srsltid” parameter beyond just Google Shopping results, and it’s appearing in the URLs for standard organic search results as well.How does this affect reporting on my website?
This can cause issues with attribution, reporting, and analytics, as the parameterized URLs don’t match the canonical versions you have configured.This can also create challenges around understanding rank changes and potential cannibalization issues, because the parameterized URLs appear as new pages in our data, despite that the results reflect the same canonical page.Likewise, in content performance reports, like Conductor Intelligence’s Pages report, your integrated web analytics providers will recognize each distinct parameterized URL as a separate page.What has Conductor done to combat these issues?
To make keyword rank reporting consistent with what it used to look like before this “srsltid” change happened, Conductor now strips the “srsltid” parameter from URLs in our keyword rank and page reporting data. Thus, you’ll see these URLs without the parameter, improving reporting consistency.This essentially means that when Conductor identifies a URL with the parameter, we only pay attention to the portion of the URL that comes before it.This will make rank reporting consistent with what it used to look like before Google implemented this change.Note:- Conductor implemented this solution in February 2025. We did not make updates to historical data, so data in the platform before March 2025 may reflect the “srsltid” parameter.
- In Pages, you may see multiple rows, representing each page that had a parameter removed.
Tracked Keyword Data Basics
What traditional keyword-based search data does Conductor collect and how is it collected?
What traditional keyword-based search data does Conductor collect and how is it collected?
Conductor gives you insight into how you and your competitors are visible online so you can identify and improve the results of your organic marketing efforts.Each week you’ll see new data about the keywords and content you are interested in. To provide this data, Conductor gathers information from search engine results pages, your integrated web analytics, and other sources to give you a 360-degree view of your organic visibility.
How does Conductor gather its data?
Conductor takes all of the keywords you have identified as important to you, looks at the first three pages of results for those keywords on search engines, and identifies where your pages appear in those results. Then, Conductor records the URL and portions of the HTML of your pages in those results to provide recommendations for your SEO performance. Beyond your pages on the first three pages of results, Conductor also identifies where pages from your named competitors appear in the first three pages of results, as well as every result on the first page of results for each keyword.With this data, combined with your integrated analytics metrics and other data sources revealing competitive information and keyword research, Conductor shows you a picture of your online visibility so you can identify areas of improvement, optimize your site for the future, and share your progress with your stakeholders.Where does Conductor source tracked keyword data from?
Where does Conductor source tracked keyword data from?
Conductor collects tracked keyword data using its own proprietary methods.
When does new tracked keyword data appear in Conductor?
When does new tracked keyword data appear in Conductor?
In legacy keyword reports (such as Market Share, Rank Comparisons, Locations, and Result Types), Conductor publishes new keyword data weekly at the beginning of the next week.In new keyword reports like Keywords and Keyword Details, Conductor publishes new keyword data as soon as we have collected it—as soon as 30 hours and no later than 96 hours.If you have configured the platform to track daily keyword data for your high-priority keywords:
- Daily data collected for Monday through Thursday: Conductor publishes daily tracked keyword data overnight so that data for the previous day appears in the platform the following day.
- Daily data collected for Friday, Saturday, and Sunday may be published as late as Sunday night.
- The only exception to the schedule described above: data for keywords you just began tracking daily appear no later than 48 hours after you first add the keywords to daily tracking. (Note that if you do not already track those keywords at the usual weekly frequency, Conductor will not publish daily data for them until after the next weekly publication.)
How far back does Conductor show keyword data?
How far back does Conductor show keyword data?
- For weekly data, Conductor provides up to the most recent 24 months of keyword data.
- For daily data, Conductor provides up to the most recent 24 months of keyword data.
Keyword Discovery Data Basics
Where does Conductor source keyword discovery data from?
Where does Conductor source keyword discovery data from?
Conductor’s keyword discovery data, which appears in features like Research and Content Guidance, is sourced from our data partner Semrush, and combined with insights from Conductor’s own data collection processes.
How often does Conductor refresh data in Research?
How often does Conductor refresh data in Research?
Research brings together several different streams of data into different reports that cover your exploration of topics or sites (including domains, subdomains, subfolders, and individual pages). Refer to the table below to see how often Conductor publishes new data for each type of data across its different data sources.Note that monthly data from our data sources usually appears in Conductor 7 to 10 days following the conclusion of a month. For example, you could expect data for May 2019 to appear in the platform around June 7th to June 10th. The At-a-Glance view in Domain reports is an exception to this rule: there, you may see data from the current month, derived from the most recent data available.
| Data | Frequency of Updates | |
| Topic Reports | Site Reports | |
| Keywords | As frequently as daily. No less frequently than monthly. | As frequently as daily. No less frequently than monthly. |
| Top-ranking pages | As frequently as daily. No less frequently than monthly. If no current data exists, Conductor updates this in real time. | As frequently as daily. No less frequently than monthly. If no current data exists, Conductor updates this in real time. |
| Current ranks | n/a | As frequently as daily. No less frequently than monthly. |
| Monthly search volume | Monthly | Monthly |
| Cost-per-click | Monthly | Monthly |
| Historical trends | n/a | Monthly |
| Result types | As frequently as daily. No less frequently than monthly. | As frequently as daily. No less frequently than monthly. |
| People Also Ask questions | On-demand | n/a |
| Social Data | On-demand | n/a |
How does Conductor define Low, Medium, and High Competition in Research?
How does Conductor define Low, Medium, and High Competition in Research?
Conductor’s Competition metric is derived from our data partner Semrush’s Competitive Density metric, which they describe as follows:“It is the level of competition in Google Ads measured from 0 to 1. This number represents how many advertisers compete for this particular keyword in paid search. The closer the score is to 1, the higher the number of advertisers currently bidding on this keyword. Therefore, the harder it would be to stand out in the search results.”However, Semrush uses slightly different definitions for what they consider to be “High density”, “Average density”, and “Low density”. Here are the ranges we use in Conductor:High CompetitionCompetition value = less than 1, and greater than or equal to 0.66Medium CompetitionCompetition value = less than 0.66, and greater than or equal to 0.33Low CompetitionCompetition value = greater than 0, and less than 0.33
General Keyword Data Basics
Can I see month-over-month search data?
Can I see month-over-month search data?
Conductor does not currently support month-over-month data because of the frequency at which keyword ranks change. Aggregate monthly data in these reports would not necessarily be useful given how often keyword ranks change.
When will data appear for keywords I start tracking and no longer appear for those I stop tracking?
When will data appear for keywords I start tracking and no longer appear for those I stop tracking?
You can use the icons that appear next to keywords you have recently started or stopped tracking.When you choose to start tracking a keyword, you’ll see an icon (
) indicating when you can expect to see Conductor’s tracked keyword data.
) indicating that no new data will appear in future reporting periods.
) indicating when you can expect to see Conductor’s tracked keyword data.) indicating that no new data will appear in future reporting periods.Other Keyword Data
What metrics does Conductor include through its Google Search Console integration?
What metrics does Conductor include through its Google Search Console integration?
In Keywords, Search Console Analytics, Pages, and Page Details, Conductor includes the following metrics through its integration with Google Search Console:
- Impressions. This value is the total number of times results from your integrated content appeared to a user on a search engine results page.
- Clicks. This value is the total number of times users clicked a result from your integrated content when it appeared on search engine results pages.
- Clickthrough Rate (CTR). This value is the ratio derived from the Clicks metric divided by the Impressions metric.
- Average Position. This value is the average position each week of results from your integrated content that appeared on search engine results pages.
If I have multiple Google Search Console integrations for a web property, which integration sends data to Page Details?
If I have multiple Google Search Console integrations for a web property, which integration sends data to Page Details?
Currently, if there are multiple GSC integrations for a given web property, Conductor will first look to identify a matching domain URL between the GSC data and the web property in Conductor. If one cannot be identified with this method, Conductor will use the first GSC integration configured for the web property.
Daily Keyword Data
Add-on required.
What is Daily Keyword Tracking?
What is Daily Keyword Tracking?
Some of your keywords are business critical—and you need near-constant monitoring of your performance (or your competitors’ performance) for them. Conductor offers daily keyword tracking in the Keywords and Keyword Details reports so you can monitor these important keywords and stay ahead of the game.
How do I set up daily keyword tracking?
How do I set up daily keyword tracking?
You can track a keyword daily using the Tracked Keyword Settings activity.
How soon does daily data appear after I track a keyword daily?
How soon does daily data appear after I track a keyword daily?
For keywords you haven’t already been tracking weekly, it may take up to 48 hours to start seeing daily data, though you may begin to see data within a few hours.For keywords you have been tracking daily, you’ll start seeing daily data on Monday.Daily data is published overnight (usually between midnight and 3:00 A.M. US Eastern time).
Where can I see daily keyword data in Conductor?
Where can I see daily keyword data in Conductor?
Daily keyword tracking is integrated directly into Conductor’s keyword performance reporting, where you’ll see it when it becomes available:Simply select Day as the reporting granularity in the date picker in any of the reports listed above.
Social Data
Do engagements include when someone adds a hashtag while editing a post?
Do engagements include when someone adds a hashtag while editing a post?
This is dependent on the social platform from which the data comes, and on how the hashtag was added by the user during editing. In the event a user adds a hashtag before Talkwalker receives the data, it might appear in the data.