Platform: Finding Content Opportunities with Conductor

• Use keyword rank to identify opportunities
• Uncover opportunity by identifying underperforming content
• Improve your website’s visibility with competitive insights
• Identify content gaps in AI Search

• Using Keyword Groups to analyze keyword performance and content opportunities.
• Filtering and sorting keyword data to find optimization opportunities.
• Identifying content gaps for new content creation.
• Monitoring and prioritizing keywords based on search volume and ranking position.

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Step-by-step

1. Go to Keyword Groups ↗️ (Performance > Traditional Search > More > Keyword Groups).
2. Sort the Average Content Opportunity Score table column to show the biggest opportunities at the top—so you can find where your content has the best chances for driving traffic.
3. Click the keyword groups with the highest score (or one with importance to your goals). You are taken to the Keywords report, filtered to show only the keywords in your selected keyword group.
4. Use the “Rank Opportunities” preset view to show only the keywords where you have content ranking just outside the top 10 positions.
5. Review your keywords and the pages you have ranking for them. Is your ranking page the one you expect? Do you have pages cannibalizing ranks? With a little optimization, you can get these keywords out of striking distance and your content into the top 10 search results.
6. Back in Keyword Groups, sort the Average Rank table column to show the lowest at the top.
7. Filter to show only the keywords where your content did not rank, and then by highest monthly search volume.
8. Review the keywords to source new content ideas to rank for these topics.

• Conductor Intelligence’s Keyword Groups report
• Conductor Intelligence’s Keywords report
• Keyword Groups FAQs

• Reviewing page group performance.
• Reviewing individual page performance in selected groups.
• Deciding on optimization priorities and content gaps for new page development.

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Step-by-step

1. Go to Page Groups ↗️ (Performance > Websites > Page Groups).
2. Choose the scope for the Page Groups report by selecting a:

• Web property to investigate.
• Date range to report on
• Metric to review.

1. With the filter in the graph, choose the page groups you want to review.
2. Identify spikes, drops, or other anomalous performance in the chart and table. What can you learn about your performance for specific page groups? Are you succeeding in specific areas of your site? Does certain content not perform as well in comparison?
3. Click a page group to view the Pages report, filtered to show only the pages in the selected page group.
4. Review the performance of individual pages in the table on Pages.
5. Identify specific pages that might need optimization or find content gaps to fill.

• Conductor Intelligence’s Page Groups report
• Conductor Intelligence’s Pages report
• Page Group FAQs

• Navigating Market Share to analyze competitor visibility.
• Filtering and comparing keyword groups and result types.
• Investigating competitor domains in Research for deeper insights.
• Using keyword filters to identify and prioritize content optimization opportunities.

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Step-by-step

1. Go to Market Share ↗️ (Performance > Traditional Search > Market Share)
2. Review the chart to identify the properties with the best market share of the results you are reporting on. If you want to focus your report choose keyword groups, result types, and web property types to focus on the most relevant competitor web properties to review.
3. Choose a domain and go to Research ↗️ (Performance > Research).
4. Enter the domain you chose in Market Share and click Explore.
5. Compare your domain with your chosen domain.
6. Review the competitor’s performance, including:

• In the At a Glance tab, Modeled Traffic trends and Answer box ownership.
• In the Keywords tab, keywords that the domain ranks for. You can filter this data to best identify the topics that might be most valuable to target with new or optimized content.

• Conductor Intelligence’s Market Share report
• Conductor’s Explorer reports
• Keyword Groups FAQs

• Using the KPI cards to choose your diagnostic lens
• When to focus on Brand Mentions vs. Website Citations — and what each tells you
• Reading the Personas and Intent Heatmap to find content gap white space
• Using Topic Coverage to identify your weakest topic areas
• Using Cited Pages to understand your content authority footprint
• Drilling down to specific prompts and taking action in Writing Assistant

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Step-by-step

1. Navigate to the Your Performance tab in AI Search Performance ↗️ (Performance > AI Search > Your Performance).
2. Review the three KPI cards at the top — Your Brand Mentions, Your Website Citations, and Your Sentiment Score. The active card determines which metric all the widgets below are displaying. Before diving in, decide which diagnostic question you’re answering today:

• “Is my brand showing up in AI conversations?” → Select Your Brand Mentions. Use this when you want to find where a specific audience isn’t hearing about your brand at all. Low mentions typically signal a need for new content to establish presence.
• “Is my content being treated as an authoritative source?” → Select Your Website Citations. Use this when you have some brand presence but AI engines aren’t linking to your site. Low citations typically signal a need to optimize existing content — improving structure, depth, and authority signals so AI treats it as citable.

1. With your chosen KPI selected, scroll to the Personas and Intent Heatmap. The grid shows your coverage at every intersection of a tracked Persona (rows) and Search Intent category (columns).

• Dark cells = strong coverage.
• Light or empty cells = weak or zero coverage. These are your gaps.

1. Scroll down to Topic Coverage — a treemap showing your coverage across tracked topics. Lighter tiles = weaker coverage. Larger tiles = more prompts tracked, meaning bigger gaps have bigger stakes.
2. Identify a cell in either the Heatmap or Treemap with notably low coverage for an audience and intent or topic that matters to your business. That’s your target.
3. Click the cell to drill into the underlying prompt data. Filter further to build a targeted list of prompts to target with new or optimized content.
4. Click the three-dot menu and select Go to Writing Assistant to kick off the content creation process.

• AI Search Performance Support Article
• AI Search FAQs

• Setting filters and choosing branded vs. unbranded prompts for your team’s use case
• Building a Brand Mentions section: Competitive Landscape by Topic, Personas and Intent Heatmap, Topic Coverage, and Topics table
• Building a parallel Website Citations section with the same four widgets
• Organizing and scheduling the board for weekly team delivery

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Step-by-step

1. Navigate to AI Search Performance ↗️ (Performance > AI Search) and set your filters before building. Tactical dashboards can be scoped more narrowly than executive ones — filter by the specific Topics, Personas, and Intent stages your team is responsible for. Then make a key decision on Prompt Type:

• Unbranded — for teams designing content and website strategy to increase brand awareness. Shows how you compete in category-level conversations where users aren’t searching for your brand by name — and where you need to earn your place in the answer.
• Branded — for teams designing content and website strategy to shape the narrative about their brand online. Shows how your brand appears when users specifically search for you, and what topics and sources are defining that perception.

1. Set your date range and enable Compare mode.
2. Build your eight widgets, adding each one twice — once for mentions, once for citations. Add them to a new Workspace (three-dot icon → Add to Workspace) named something like “AEO Team Action Board.”

• Widget 1 & 2: Competitive Landscape by Top Topics — Navigate to the Competitive Landscape tab. Add the Competitive Landscape by Top Topics grid for mentions. Switch the active metric to citations and add it again. This widget shows which competitors are winning each topic — surfacing your most actionable competitive opportunities.
• Widget 3 & 4: Personas and Intent Heatmap — Navigate to the Your Performance tab. Click the Your Brand Mentions KPI card and scroll to the Personas and Intent Heatmap. Add it. (You’ll add the citations version after Widget 5.) This widget spots opportunities across the buyer’s journey — showing exactly which audience and intent combinations have coverage gaps.
• Widget 5 & 6: Topic Coverage — Still on Your Performance with Brand Mentions active, scroll to the Topic Coverage treemap and add it. Now click the Your Website Citations KPI card and add both the heatmap and the treemap again for the citations view — completing widgets 4 and 6. This widget spots topical opportunities — lighter tiles reveal which topic areas have the weakest coverage and most room to grow.
• Widget 7 & 8: Topics table — Navigate to the Topics tab with Compare mode on. Sort by Mentions Coverage from high to low and add the table — title it “Topics by Highest Mention Coverage”. Re-sort by Citations Coverage from high to low and add it again — title it “Topics by Highest Citation Coverage”. This widget gives the team full performance monitoring — the complete topic list with period-over-period movement, so they can track gains and flag declines across everything they’re tracking.

1. Navigate to Workspaces ↗️ to organize. Arrange the eight widgets into two sections:

• Header: Brand Mentions — Competitive Landscape by Topic (mentions) + Heatmap (mentions) + Topic Coverage (mentions) + Topics table (mentions)
• Header: Website Citations — Competitive Landscape by Topic (citations) + Heatmap (citations) + Topic Coverage (citations) + Topics table (citations)

1. Enable the Scheduled E-Mail toggle and set delivery for Monday morning.

• AI Search Performance Support Article ↗️
• Workspaces Support Article ↗️
• Creating and Maintaining Workspaces ↗️