Intelligence Platform: Find Content Opportunities

• Use page performance to identify opportunities
• Identify content gaps in AI Search
• Identify visibility gaps in traditional search
• Improve your traditional search visibility with competitive insights
• Build an AEO team action board to prioritize AI Search opportunities

• Using the Page Groups insight to compare your team’s sections on the metric that matters most — organic search traffic, AI search traffic, or impressions
• Using AI vs Organic Performance and Explore to find pages where the two surfaces tell different stories
• Building and saving a custom view in the full Pages report to isolate a specific opportunity pattern
• Turning what you find into a prioritized shortlist

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Step-by-step

1. Navigate to Pages ↗️ (Performance > Websites > Pages) and select your website(s).
2. Set your date range. Last 2 months with the Weekly view gives a clean trendline without needing a long history; if your account has been collecting data for a while, you might use a Monthly view for a more aggregate trend.
3. On the Overview tab, click Explore on the Page Groups insight.
4. In the Page Groups Explore view, narrow down to just the page groups your team manages — deselect all, then reselect the ones relevant to you.
5. Choose the metric for this analysis. A few examples: an organic traffic metric for a general read on content performance; an AI Search traffic metric if AI visibility specifically is your focus; or Impressions from GSC if you want to catch content that isn’t even being surfaced yet, before it shows up in traffic data at all.
6. Turn on Compare in the date picker to see which page groups are trending up, flat, or down over your selected period.
7. Pick the group most worth a closer look and click it to return to the Overview tab filtered by that Page Group — every insight on the page now scopes to just this section.
8. Go to the AI vs. Organic Performance insight and click Explore. This opens a page-level table for just this section, with AI Sessions and organic sessions side by side.
9. Scan for three patterns, each pointing to a different kind of opportunity:

• Strong organic, weak AI: the page has already proven its relevance and authority in traditional search — AI engines just haven’t picked it up yet. A high-confidence opportunity, since the demand is already validated.
• Strong AI, weak organic: AI engines are citing it, meaning it’s structured well enough to be pulled into an answer — but it’s underperforming in rank. Worth investigating whether a technical or on-page gap is holding back content that’s clearly citation-worthy.
• Weak on both: no signal validated yet, anywhere. Could mean an important page that’s simply been overlooked — fixing it could move both numbers at once — or it could mean the topic needs deeper content, not a rewrite. Worth a look specifically to tell which.

1. Click Full Pages Exploration to carry this same column set into the Pages tab, where you can add whatever additional data helps you prioritize — Schema and Indexability for a technical hypothesis, Impressions to check whether a “weak on both” page is being surfaced at all, or AI Prompts with Citations for a fuller AEO read.
2. Build a filter around the pattern you care about most. For example: high Impressions, meaningful organic traffic, and next to no AI Sessions — a clean list of pages with proven demand and an AI visibility gap. Save it as a view so you can check it again later.
3. Pick your top candidate and click into the page to open Page Details for deeper context on how to optimize it.

• Conductor Intelligence’s Pages report
• Page Group Setup
• Pages and Crawling Setup

• Using the KPI cards to choose your diagnostic lens
• When to focus on Brand Mentions vs. Website Citations — and what each tells you
• Reading the Personas and Intent Heatmap to find content gap white space
• Using Topic Coverage to identify your weakest topic areas
• Using Cited Pages to understand your content authority footprint
• Drilling down to specific prompts and taking action in Writing Assistant

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Step-by-step

1. Navigate to the Your Performance tab inAI Search Performance ↗️ (Performance > AI Search > Your Performance).
2. Review the three KPI cards at the top — Your Brand Mentions, Your Website Citations, and Your Sentiment Score. The active card determines which metric all the widgets below are displaying. Before diving in, decide which diagnostic question you’re answering today:

• “Is my brand showing up in AI conversations?” → Select Your Brand Mentions. Use this when you want to find where a specific audience isn’t hearing about your brand at all. Low mentions typically signal a need for new content to establish presence.
• “Is my content being treated as an authoritative source?” → Select Your Website Citations. Use this when you have some brand presence but AI engines aren’t linking to your site. Low citations typically signal a need to optimize existing content — improving structure, depth, and authority signals so AI treats it as citable.

1. With your chosen KPI selected, scroll to the Personas and Intent Heatmap. The grid shows your coverage at every intersection of a tracked Persona (rows) and Search Intent category (columns).

• Dark cells = strong coverage.
• Light or empty cells = weak or zero coverage. These are your gaps.

1. Scroll down to Topic Coverage — a treemap showing your coverage across tracked topics. Lighter tiles = weaker coverage. Larger tiles = more prompts tracked, meaning bigger gaps have bigger stakes.
2. Identify a cell in either the Heatmap or Treemap with notably low coverage for an audience and intent or topic that matters to your business. That’s your target.
3. Click the cell to drill into the underlying prompt data. Filter further to build a targeted list of prompts to target with new or optimized content.
4. Click the three-dot menu and select Go to Writing Assistant to kick off the content creation process.

• AI Search Performance Support Article
• AI Search FAQs

• Using Keyword Groups to analyze keyword performance and content opportunities.
• Filtering and sorting keyword data to find optimization opportunities.
• Identifying content gaps for new content creation.
• Monitoring and prioritizing keywords based on search volume and ranking position.

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Step-by-step

1. Go to Keyword Groups ↗️ (Performance > Traditional Search > More > Keyword Groups).
2. Sort the Average Content Opportunity Score table column to show the biggest highest opportunities at the top—so you can find where your content has the best chances for driving traffic.
3. Click the keyword groups with the highest score (or one with importance to your goals). You are taken to the Keywords report, filtered to show only the keywords in your selected keyword group.
4. Use the “Rank Opportunities” preset view to show only the keywords where you have content in ranking just outside the top 10 positions.
5. Review your keywords and the pages you have ranking for them. Is your ranking page the one you expect? Do you have pages cannibalizing ranks? With a little optimization, you can get these keywords out of striking distance and your content into the top 10 search results.
6. Back in Keyword Groups, sort the Average Rank table column to show the lowest at the top.
7. Filter to show only the keywords where your content did not rank, and then by highest monthly search volume.
8. Review the keywords to source new content ideas to rank for these topics.

• Content Intelligence’s Keyword Groups report
• Content Intelligence’s Keywords report
• Keyword Groups FAQs

• Navigating Market Share to analyze competitor visibility.
• Filtering and comparing keyword groups and result types.
• Investigating competitor domains in Research for deeper insights.
• Using keyword filters to identify and prioritize content optimization opportunities.

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Step-by-step

1. Go to Market Share ↗️ (Performance > Traditional Search > Market Share)
2. Review the chart to identify the properties with the best market share of the results you are reporting on. If you want to focus your report choose keyword groups, result types, and web property types to focus on the most relevant competitor web properties to review.
3. Choose a domain and go to Research ↗️ (Performance > Research).
4. Enter the domain you chose in Market Share and click Explore.
5. Compare your domain with your chosen domain.
6. Review the competitor’s performance, including:

• In the At a Glance tab, Modeled Traffic trends and Answer box ownership.
• In the Keywords tab, keywords that the domain ranks for. You can filter this data to best identify the topics that might be most valuable to target with new or optimized content.

• Conductor Intelligence’s Market Share report
• Conductor’s Explorer reports
• Keyword Groups FAQs

• Setting filters and choosing branded vs. unbranded prompts for your team’s use case
• Building a Brand Mentions section: Competitive Landscape by Topic, Personas and Intent Heatmap, Topic Coverage, and Topics table
• Building a parallel Website Citations section with the same four widgets
• Organizing and scheduling the board for weekly team delivery

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Step-by-step

1. Navigate toAI Search Performance ↗️ (Performance > AI Search) and set your filters before building. Tactical dashboards can be scoped more narrowly than executive ones — filter by the specific Topics, Personas, and Intent stages your team is responsible for. Then make a key decision on Prompt Type:

• Unbranded — for teams designing content and website strategy to increase brand awareness. Shows how you compete in category-level conversations where users aren’t searching for your brand by name — and where you need to earn your place in the answer.
• Branded — for teams designing content and website strategy to shape the narrative about their brand online. Shows how your brand appears when users specifically search for you, and what topics and sources are defining that perception.

1. Set your date range and enable Compare mode.
2. Build your eight widgets, adding each one twice — once for mentions, once for citations. Add them to a new Workspace (three-dot icon → Add to Workspace) named something like “AEO Team Action Board.”

• Widget 1 & 2: Competitive Landscape by Top Topics — Navigate to the Competitive Landscape tab. Add the Competitive Landscape by Top Topics grid for mentions. Switch the active metric to citations and add it again. This widget shows which competitors are winning each topic — surfacing your most actionable competitive opportunities.
• Widget 3 & 4: Personas and Intent Heatmap — Navigate to the Your Performance tab. Click the Your Brand Mentions KPI card and scroll to the Personas and Intent Heatmap. Add it. (You’ll add the citations version after Widget 5.) This widget spots opportunities across the buyer’s journey — showing exactly which audience and intent combinations have coverage gaps.
• Widget 5 & 6: Topic Coverage — Still on Your Performance with Brand Mentions active, scroll to the Topic Coverage treemap and add it. Now click the Your Website Citations KPI card and add both the heatmap and the treemap again for the citations view — completing widgets 4 and 6. This widget spots topical opportunities — lighter tiles reveal which topic areas have the weakest coverage and most room to grow.
• Widget 7 & 8: Topics table — Navigate to the Topics tab with Compare mode on. Sort by Mentions Coverage from high to low and add the table — title it “Topics by Highest Mention Coverage”. Re-sort by Citations Coverage from high to low and add it again — title it “Topics by Highest Citation Coverage”. This widget gives the team full performance monitoring — the complete topic list with period-over-period movement, so they can track gains and flag declines across everything they’re tracking.

1. Navigate toWorkspaces ↗️ to organize. Arrange the eight widgets into two sections:

• Header: Brand Mentions — Competitive Landscape by Topic (mentions) + Heatmap (mentions) + Topic Coverage (mentions) + Topics table (mentions)
• Header: Website Citations — Competitive Landscape by Topic (citations) + Heatmap (citations) + Topic Coverage (citations) + Topics table (citations)

1. Enable the Scheduled E-Mail toggle and set delivery for Monday morning.

• AI Search Performance Support Article ↗️
• Workspaces Support Article ↗️
• Creating and Maintaining Workspaces ↗️