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Let’s face it: AI is an incredible accelerator, but it has a reputation for being a bit… generic. Or worse, confidently wrong. As a content pro, you don’t just need words on a page; you need facts, unique insights, and organizational wisdom that only your team possesses. Enter Knowledge Sources in Writing Assistant. This feature bridges the gap between the speed of AI and the accuracy of your internal experts. By uploading your own documents or text notes, you ground the AI in your truth, ensuring every draft isn’t just SEO-optimized, but legally and factually sound. Ready to stop editing for accuracy and start strategizing for impact? Watch the video below for a quick rundown from Product Manager Sam Billetdeaux, and read on for three expert tips to unlock the full power of this feature.
dynamic content The biggest hurdle to great content isn’t usually writing; it’s research. You likely have “organizational wisdom” floating all around you that never makes it into your content because it’s trapped in a recording or a PDF. Knowledge Sources lets you turn those static assets into active content fuel. Don’t just rely on what the LLM thinks it knows about your industry—feed it the cold, hard facts. Try uploading these sources for your next draft:
  • Expert Interviews: Have a Zoom recording of a subject matter expert explaining a complex topic? Upload the transcript.
  • Product Documentation: Ensure the AI gets the specs right every time by adding official one-sheeters or technical manuals.
  • Pricing & Feature Matrices: Upload spreadsheets or text documents containing concrete pricing tiers to prevent the AI from hallucinating costs.
💡 Pro Tip: You can upload up to five sources per draft. Mix and match a transcript for tone with a spec sheet for accuracy to get the best of both worlds. dynamic content Uploading the source is step one. Step two is telling the AI exactly how to use it. When generating a draft, the Additional Instructions box is your best friend. This is where you connect the dots for the AI, ensuring it weaves your sources together logically rather than just summarizing them. Try a specific prompt structure like this: “Combine the expert buying guidance from the [Subject Matter Expert Interview Transcript] with the concrete evaluation criteria found in the [Feature Matrix] and [Pricing Database].” By being explicit, you move from generic content generation to strategic content assembly, ensuring the draft reflects specific “concrete evaluation criteria” rather than generalities. dynamic content Creating content at scale doesn’t mean starting from scratch every time. One of the most powerful workflows for Knowledge Sources is reusing high-value assets to target different personas or intent stages. Once a document is uploaded, it becomes a persistent object you can access easily. Here is an example workflow:
  1. Upload a comprehensive technical whitepaper or interview transcript.
  2. Draft 1 (The Practitioner): Instruct the AI to write a blog post targeting IT and Operations, focusing on technical specs and implementation details.
  3. Draft 2 (The Executive): Keep the same Knowledge Source attached, but change your instructions to target Executive Leadership. Ask the AI to focus on “change management,” “ROI,” and “thought leadership” based on the text.
This allows you to satisfy different user intents and audience needs without doing double the research. dynamic content Ready to create your first draft grounded in proprietary information? Here is the workflow:
  1. Open Writing Assistant and start a new draft.
  2. Add Your Data in the “Knowledge Sources” Step: Click to upload files (PDF, DOCX, TXT, etc.) or paste text directly from your clipboard.
  3. Prompt & Generate: Click “Write with AI” and “Generate Draft.” Use the “Additional Instructions” field to guide the AI on how to utilize the uploaded data.
  4. Review: Watch as the AI generates a draft that cites and utilizes your specific facts, reducing your editing time and boosting your confidence in the output.
Ready to master the full content workflow in Conductor Creator, from ideation to drafting to optimization? dynamic content