Conductor customers: Review this lesson in our Community
The biggest hurdle to great content isn’t usually writing; it’s research. You likely have “organizational wisdom” floating all around you that never makes it into your content because it’s trapped in a recording or a PDF.
Knowledge Sources lets you turn those static assets into active content fuel. Don’t just rely on what the LLM thinks it knows about your industry—feed it the cold, hard facts.
Try uploading these sources for your next draft:
- Expert Interviews: Have a Zoom recording of a subject matter expert explaining a complex topic? Upload the transcript.
- Product Documentation: Ensure the AI gets the specs right every time by adding official one-sheeters or technical manuals.
- Pricing & Feature Matrices: Upload spreadsheets or text documents containing concrete pricing tiers to prevent the AI from hallucinating costs.
Uploading the source is step one. Step two is telling the AI exactly how to use it.
When generating a draft, the Additional Instructions box is your best friend. This is where you connect the dots for the AI, ensuring it weaves your sources together logically rather than just summarizing them.
Try a specific prompt structure like this:
“Combine the expert buying guidance from the [Subject Matter Expert Interview Transcript] with the concrete evaluation criteria found in the [Feature Matrix] and [Pricing Database].”
By being explicit, you move from generic content generation to strategic content assembly, ensuring the draft reflects specific “concrete evaluation criteria” rather than generalities.
Creating content at scale doesn’t mean starting from scratch every time. One of the most powerful workflows for Knowledge Sources is reusing high-value assets to target different personas or intent stages.
Once a document is uploaded, it becomes a persistent object you can access easily.
Here is an example workflow:
- Upload a comprehensive technical whitepaper or interview transcript.
- Draft 1 (The Practitioner): Instruct the AI to write a blog post targeting IT and Operations, focusing on technical specs and implementation details.
- Draft 2 (The Executive): Keep the same Knowledge Source attached, but change your instructions to target Executive Leadership. Ask the AI to focus on “change management,” “ROI,” and “thought leadership” based on the text.
Ready to create your first draft grounded in proprietary information? Here is the workflow:
- Open Writing Assistant and start a new draft.
- Add Your Data in the “Knowledge Sources” Step: Click to upload files (PDF, DOCX, TXT, etc.) or paste text directly from your clipboard.
- Prompt & Generate: Click “Write with AI” and “Generate Draft.” Use the “Additional Instructions” field to guide the AI on how to utilize the uploaded data.
- Review: Watch as the AI generates a draft that cites and utilizes your specific facts, reducing your editing time and boosting your confidence in the output.

