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Conductor customers: Review this lesson in our Community
dynamic contentWant to find smart, fast SEO insights in just one click? Conductor for Google Chrome, Conductor’s SEO extension, gives you the tools you need to improve your site’s SEO and content marketing efforts—directly in your browser. Learn how to use the extension to analyze the structure of any web page and do keyword research in real time.This course includes two lessons:
  • Identify and research keywords with Conductor for Chrome
  • Identify technical issues on your page using the Extension
🚨Note: Please make sure to click the “start course” button at the bottom of the course and the “complete course” button at the end to get credit for completing the course 🚨
Conductor customers: Review this lesson in our Community
This lesson will teach you how to find new keywords and topics to target using Conductor’s SEO Extension. Understanding how your audience is searching for key topics—and how your own and competitor pages are ranking—can help you create and optimize content that is visible for your customers at the right stage in their search journey.Topics include
  • Downloading and pinning Conductor for Chrome to your browser
  • Identifying all the keywords for which any webpage is ranking
  • Conducting topic research from any phrase on a webpage
  • Creating and sharing a Content Brief from the Extension

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. Download the Conductor for Chrome extension.
  2. Open a web page on your site or on any site you’d like to research.
  3. Click to launch Conductor for Chrome from your menu of extensions.
  4. In the Keyword Research section, review the keywords for which this page ranks, in addition to the search volume and rank.
  5. Highlight any text on a page to research basic information about the topic, including monthly search volume, the count of how often the topic is mentioned on the page, and what questions appear in “People Also Ask” results related to the topic.
  6. See any keywords or questions that interest you? Click them to see the top-ranking pages where you can learn how other sites are targeting the topic on their pages.
Conductor customers: Review this lesson in our Community
This lesson walks through how to review the basic structure of your webpages and spot SEO issues to address, so you have the best chance of ranking well in search engine results. Learn how to ensure your page is following best practices from a technical and content perspective—directly from your browser—with Conductor’s SEO extension.Topics include
  • Reviewing your page’s fundamental SEO elements, structure and contents
  • Digging into the technical health and performance of your page
  • Diagnosing potential SEO issues affecting your page
  • Creating and sharing an Optimization Brief from the Extension

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Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
  1. If not already downloaded, download the Conductor for Chrome extension.
  2. In Google Chrome, open a web page on your site or on any site you’d like to research.
  3. From your menu of extensions, click to launch Conductor for Chrome.
  4. In the Overview section review:
  • Key Page Info, including title tag, meta description, URL, and canonical page.
  • Headings, to see how the page is targeting keywords.
  • Word Frequency, to see how the number of times a word is used might affect your ranking.
  • Readability, to understand the complexity of the page’s content—and how easily an average reader can read a page.
  1. In the Technical SEO section, review SEO details such as Page Speed, redirects, and key site info.
  2. In the Health Check section, diagnose potential issues with a page’s technical health.
  3. To make note of structural updates to implement and technical issues to address, send Actions to your connected Conductor account using the Take Action button.
Conductor customers: Review this lesson in our Community
You have completed this course! To keep learning more workflows, check out our additional courses.📝 After you complete all the Conductor platform courses, we recommend you get Conductor Certified! 📝