Who are the humans of marketing? Who are the people behind all of those creative websites, blog posts, social campaigns, and more? One of the things we find most exciting about attending marketing conferences and events is meeting and learning from the marketers in our community who are out there connecting their customers with answers every day.
That’s why we’re launching a brand new series on our blog: Humans of Marketing. We are sitting down with marketers across industries to learn more about them, exploring their biggest challenges and inspirations, their motivations and proudest moments. These aren’t case studies, they are deep dives into the lives and careers of the hard-working people of our community.
We are launching the series with Humans of Marketing Week. Every day this week, we will be releasing a new profile of one of the incredible marketers we’ve gotten the chance to sit down with. It truly is one of the most exciting projects we’ve ever embarked on.
Let’s start by introducing you to our first five marketers we’ll be profiling this week.
Dan Brackett, SEO Manager at Goodyear, took us down the long and winding road of his varied career so far: from opening and owning a Jersey Mike’s sub shop to evangelizing search data as the very first person tasked with SEO in Goodyear’s 100+ year history. We also got the chance to understand how racing motorcycles may be just what you need to spark marketing inspiration, which sounds both exhilarating and terrifying (just like great marketing ideas!)
Tyson Baker, Digital Marketing Manager at Zimmer Biomet, has built her career and her team around connection, mentorship, and never giving up. As a self-described bulldog who always ensures her organization is focusing on the right things, she is a leader and a working mom who stays motivated by fellowshipping with fellow marketers (digitally and in person), pumping herself up with a Post Malone soundtrack, and staying current with marketing thought leaders like Robert Rose of CMI.
Cameron Muir, SEO Manager at Carbonite, finds magic in the data he works with, and found that SEO was a surprisingly great outlet for his creative side because it’s fulfilling and positions him to make a tangible impact on a business. But he’s not just a constant advocate for bringing the voice of the customer into business decisions through search data, he’s also a man who enjoys watching a good surgery video on YouTube to unwind — making him the ideal choice to lead the way toward truly scalpel-sharp marketing.
Allyson Collins, Senior Director of Digital Communications at NYU Langone Health, channeled her interests in medicine and writing into a career focused on helping people through creative marketing. She discusses assembling a powerhouse cross-functional digital comms team charged with telling a truly holistic story about how they’ve achieved success — and reveals where she’s planning her next trip (hint: it’s somewhere with wine).
Gaizka Nunez, Global Organic Search Lead at Omega Engineering, is truly a global marketer, working with teammates all over the world to lead Omega’s EMEA organic search strategy. He talks about some of the challenges facing marketers tackling new local markets and how to stay inspired by connecting traffic numbers to the actual number of people you’re helping. Ever the innovator, his marketing brain doesn’t shut off at the end of the workday: he stays on the cutting edge by building his own sites and experimenting with new tactics, tools, and trends.
Our Humans of Marketing series doesn’t end this week: we will be releasing a brand new profile of another outstanding member of our marketing community every Tuesday, so stay tuned to continue to connect and learn from these amazing humans and the work they’re doing.
You can also share your experiences or nominate yourself or someone else for a profile by using #humansofmarketing on Twitter, LinkedIn, or Instagram. We can’t wait to get to know you better.