9 Lessons
1hr 30m
Quick Marketing TipsSEO Site Migration Checklist
You need to perform a site migration - don’t panic! Here at Conductor we have a clear pre and post launch checklist that will even impress your dev teams.
Learn SEO with Conductor Academy
Whether you’re just learning SEO or you’re looking to empower your team with advanced organic marketing skills, Conductor Academy is here to help. Our free SEO courses are taught by amazing search marketing experts, teaching you the SEO basics — What are backlinks? What are keyword research best practices? — as well as next-level skills like merging organic and paid strategies.
Get started today with an SEO class that’s right for you!
Featured Course
SEO Basics
New to SEO? This course introduces you to all the essentials. You’ll learn what SEO is, how it works, and the vital role it plays in succ...
- 01 Learn how search engines work
- 02 Build an effective SEO strategy
- 03 Empower your team to use search
- 04 Measure your SEO success & ROI
9 Lessons- 1hr 30m
SEO Basics
New to SEO? This course introduces you to all the essentials. You’ll learn what SEO is, how it works, and the vital role it plays in succ...
- 9 Lessons
- 1hr 30m
Paid & Organic Synergy
Marketers will learn what paid search marketing is, how it works, and how to develop a strategy that incorporates both paid and organic s...
- 6 Lessons
- 1hr 30m
Coming Soon 
Evangelizing SEO
SEO is a team sport. Pre-register for this course to learn how to evangelize SEO internally and get the buy in (and budget) you've been a...
Coming Soon 
Search Marketing: Vertical Insights
Pre-register for this course to get SEO insights tailored specifically for your industry.
Coming Soon 
Humanized Marketing
Is your marketing delivering value and making an impact? Pre-register for this course to learn all about the newest marketing methodology.
Coming Soon 
Content Marketing 101
Want to learn how to create a customer-first content strategy? Pre-register for this course and we'll notify you when it's available.
Quick Marketing Tips
Don’t have time for a full lesson today? Never fear: check out Conductor Academy’s Quick Marketing Tips. In a few quick minutes, one of our marketing experts explains a key tactic for your marketing toolbox. How’s that for a pick-me-up?
Priming The Buyer’s Journey
Are your customers gaining value at every stage of their journey with you? Learn how to provide the right content at the right time to drive engagement and conversions.
Be Seen How? Synergize Paid and Organic Search
Use these simple, practical criteria to figure out when to invest in paid vs. organic search for the best ROI.
Jump to the Top of the SERP with Universal Result Types
To achieve higher-ranking organic results, try a SERP analysis. Follow these steps to see how relevant your keywords are, where your customers are in the buyer’s journey, and how to create content that competes for those all-important universal result types.
Track Down Overlooked Content Ideas
Your best opportunities aren’t always on page 1. Hunt down promising gaps in your competitors’ content and tease out overlooked keywords with star potential.
Great Content Grows Up With SEO
Search is the foundation of effective content. Build organic search insights into your content from the strategy stage all the way through development.
Make It POP: A Perfectly Optimized Page
Follow this 9-rule checklist early and often to perfectly optimize your web pages.
Show ‘Em What Success Looks Like
How will you define SEO success for your organization? Here are some useful organic marketing KPIs, plus a short demo of Conductor Searchlight’s powerful ROI tracking.
Why choose Conductor Academy?
Advance your career
Improve your digital marketing by staying up to date on the latest trends to grow your career.
Boost your team's performance
Apply your Academy education to build your marketing strategy and deploy winning tactics.
Build your internal brand
Use Conductor Academy to evangelize customer-first marketing methodology throughout your organization.