Jumpstart your marketing with Conductor Academy

Whether you’re just getting started in SEO or you’re looking to empower your entire team with the best in digital marketing education and training, Conductor Academy is here to help, with free courses taught by amazing marketing experts.

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SEO Foundations

New to SEO? This course introduces you to all the essentials. You’ll learn what SEO is, how it works, and the vital role it plays in succ...

  • Book Icon9 Lessons
  • Clock Icon1hr 30m
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Paid & Organic Synergy

Pre-register now for this course, which covers everything you need to know to make the most of your organic and paid channels.

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Evangelizing SEO

SEO is a team sport. Pre-register for this course to learn how to evangelize SEO internally and get the buy in (and budget) you've been a...

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Search Marketing: Vertical Insights

Pre-register for this course to get SEO insights tailored specifically for your industry.

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Humanized Marketing

Is your marketing delivering value and making an impact? Pre-register for this course to learn all about the newest marketing methodology.

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Content Marketing 101

Want to learn how to create a customer-first content strategy? Pre-register for this course and we'll notify you when it's available.

Video icon Quick Marketing Tips

Don’t have time for a full lesson today? Never fear: check out Conductor Academy’s Quick Marketing Tips. In a few quick minutes, one of our marketing experts explains a key tactic for your marketing toolbox. How’s that for a pick-me-up?

Priming The Buyer’s Journey

Are your customers gaining value at every stage of their journey with you? Learn how to provide the right content at the right time to drive engagement and conversions.

Be Seen How? Synergize Paid and Organic Search

Use these simple, practical criteria to figure out when to invest in paid vs. organic search for the best ROI.

Jump to the Top of the SERP with Universal Result Types

To achieve higher-ranking organic results, try a SERP analysis. Follow these steps to see how relevant your keywords are, where your customers are in the buyer’s journey, and how to create content that competes for those all-important universal result types.

Track Down Overlooked Content Ideas

Your best opportunities aren’t always on page 1. Hunt down promising gaps in your competitors’ content and tease out overlooked keywords with star potential.

Great Content Grows Up With SEO

Search is the foundation of effective content. Build organic search insights into your content from the strategy stage all the way through development.

Make It POP: A Perfectly Optimized Page

Follow this 9-rule checklist early and often to perfectly optimize your web pages.

Show ‘Em What Success Looks Like

How will you define SEO success for your organization? Here are some useful organic marketing KPIs, plus a short demo of Conductor Searchlight’s powerful ROI tracking.

Why choose Conductor Academy?

Custom Solutions

Advance your career

Improve your digital marketing by staying up to date on the latest trends to grow your career.


Boost your team's performance

Apply your Academy education to build your marketing strategy and deploy winning tactics.

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Build your internal brand

Use Conductor Academy to evangelize customer-first marketing methodology throughout your organization.