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SEO Fundamentals

Our SEO Fundamentals articles are great learning material and refreshers for basic SEO concepts.

The Importance of Finding and Fixing your Broken Links
Broken links have a significant impact on SEO if you don’t fix them quickly. Learn to find and fix broken links in your content before traffic is impacted.
The Top 5 SERP Features & How to Rank for Them with SEO
Learn more about the variety of result types provided by Google, the value of securing these SERP features, and how to target them through SEO.
Google Updates and its Core Algorithm: Why, How, and When it Updates
Understanding Google's core algorithm is essential for all digital marketers. Here's a recap of every major Google update from 2010 to 2017.
On-Page SEO Checklist: Optimize Content for Search
Ready to publish? Download and review our handy On-Page SEO Checklist and follow these guidelines to optimize your content for maximum search engine visibility.
8 Local SEO Tips for a Killer Local Search Strategy
Do you know you need to tackle local SEO, but are unsure of where to start? Here are 8 local seo tips to help you get in the local search game today.
7 Tips to Win Google Answer Boxes
For anyone trying to get to the top of the Google SERP, your ticket to the top is the Google Answer Box. Learn how to target and win them.
Paid vs. Organic Search: The Story (Right Now)
A tale as old as time. Marketers must make daily decisions about where they invest their resources and time. Where should you focus?
The Featured Snippet Is Now Result #1: What This Means for SEO
The update to Featured Snippet, also called the Answer Box, is wild. Its roll out was fast, furious, and there are mixed feelings on it.
How to Identify Your Competitors in 6 Steps
Competitive research can prove tricky if you don't know who your competitors are. Follow our guide to find and identify direct and indirect competitors.
URLs Gone Wrong: 10 URL Structure Challenges to Master
Think URLs have nothing to do with your rankings? It's more important than you think. Learn how to rank with these 10 SEO-friendly URL structure tips.
Why SEO: What is SEO & Why Is It Important for Business?
Better understand the importance of SEO in digital marketing, including the benefits of competing in organic search and why SEO should be a priority.
The Beginner's Guide to SEO Keyword Analysis
What is SEO keyword analysis? Understand the keyword research processes and the SEO solutions that will increase your site's traffic.
What are Backlinks and Do They Still Matter?
Is your link building strategy up-to-date and helping your pages rank on Google?
YouTube SEO: How to Optimize Your Videos to Rank
A detailed look into the best YouTube SEO practices to optimize your YouTube channel and create ranking videos that boost organic traffic.
What is Internal Linking? Best Practices and Strategy
Learn how to link internally like an SEO expert as well as what internal link issues to avoid.
What is Keyword Research? A Guide for Top Research Methods & Best Practices
Keyword research is fundamental to SEO. Learn how to leverage it to create the best content possible.
Accelerate Your SEO Success - SEO Data is the Key
Find out how data can help you get the necessary buy-in from executives, and how it can also fuel your organic marketing and SEO journey.
Responding to and Preparing for Google Algorithm Updates
Google updates will keep on coming. Learn the best ways to respond to and prepare for any update Google throws your way.
Google Algorithm Update: The Importance of Semantically Related Keywords in SEO
Learn the importance of semantically related keywords in SEO!
XML Sitemap
Signal to search engines what content you want them to crawl, index and rank.
Meta Tags in SEO: the Ultimate Guide
Make sure browsers and search engines behave the way you want them to.
What are 404 Errors? 4xx Codes and Their Impact on SEO
Learn what a 404 error is, and what role it plays in SEO
What is SEO? Frequently Asked Questions About SEO
Learn what SEO is, and how it works.
Everything You Need to Improve Your SEO Ranking
Great content is only impactful if people can find it. Learn what it takes to improve your SEO rankings for high-value keywords and win the top spot on SERPs.
HTTP redirect codes for SEO explained
Choose the right redirect to safe guard your rankings.
SEO for PDF files: learn how to optimize them
Leverage PDF SEO to improve your SEO performance.
Title tag
Leverage the most important on-page ranking factor for Google.
The ultimate guide to an SEO Friendly URL structure
Create URLs that both visitors and search engines love.
UX and SEO: A New Perspective on Winning at SEO
Provide both visitors and search engines with a solid User Experience.
Robots.txt for SEO: The Ultimate Guide
Improve your rankings by telling search engines how to crawl your website.
Authority in SEO explained
Master the concepts of Authority and Trust to increase your rankings.
How to Get Google to Index Your Website
Take control of the indexing process with our proven 13-step guide.

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