Erik Kraiczy

Erik spearheads Conductor's new business development across the EMEA region and serves on the company's Leadership Team. He joined Conductor in February 2023 through its acquisition of Searchmetrics, bringing with him a multi-year track record of building and scaling commercial teams in the SEO and SaaS space.
His tenure at Searchmetrics began in March 2016 and spanned nearly seven years, during which he played a central role in rapidly scaling the agency business and shaping the company's go-to-market motion across multiple European markets. That experience gave him a sharp understanding of SME and enterprise buying dynamics—insight he now brings to Conductor's EMEA sales strategy.
Erik's digital marketing journey began in 2013 at a major German agency, where he gained the operational and client-side perspective that has informed his approach ever since. Over the past 13 years in SEO and SaaS sales—more than a decade in leadership roles—he has consistently focused on building high-performing teams and translating market insight into measurable revenue growth.
Before his tech career, Erik spent over seven years in the hospitality and events industry, where he developed the leadership instincts, customer focus, and operational discipline that still define his work today.