If your home page is the front door to your business, SEO is the highway customers must travel to get there. Your SEO strategy is foundational to your business, fueling everything from your PPC and content marketing campaigns to your UX. Organizations forging a path to growth build from the three pillars of SEO to map their success with SEO and organic marketing. When considering SEO technology, there are two paths to choose from, small tools or enterprise platforms.
Every facet of SEO, including link-building, technical health, content optimization, social visibility tracking, etc., has a tool attached to it. Small tools are low-cost options that each offer a singular specialty, which means that you will end up piecing together a number of smaller tools to effectively build out your SEO capabilities.
SEO platforms may come at a higher price tag, but they offer all the benefits of small tools in one centralized solution with comprehensive insights, reporting and support that help you develop your organic marketing program and scale your business.
An enterprise platform allows your team to easily tailor reports to a specific industry, role or business challenge to reveal new insights in the context of what matters most to your business, meaning less time to track down data and more time to understand and implement the insights gained from the platform. An SEO platform connects your stakeholders and all the tools you already use giving you the ability to do more by enabling and empowering you to scale activities across teams.