Wendy Bergh
Chief Marketing Officer, Rakuten Rewards
Wendy Bergh is a results-oriented executive with a proven track record of scaling both startups and Fortune 500 companies. She drives transformative growth through best-in-class customer experience, strategic product innovation, and data-driven marketing that accelerates acquisition, conversion, and retention. A builder of high-performing teams, Wendy combines strategic vision with hands-on operational leadership to exceed financial and business targets.
Wendy currently serves as Chief Marketing Officer of Rakuten Rewards, where she is leading the company’s next chapter of growth and member engagement. Previously, she was General Manager of Zoom’s multi-billion-dollar Online business, leading revenue growth and marketing ROI as the company transformed into an AI-first work platform. Earlier leadership roles include senior positions at ServiceNow, Minted, and Walmart, where she played pivotal roles in digital transformation and product-led growth.
Wendy holds an MBA from the Stanford Graduate School of Business and a B.A. from Colby College.
