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The 4 Main Challenges in eCommerce Fashion (And How to Tackle Them)

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Conductor confronts and solves for the unique challenges facing eCommerce fashion brands on search engines.

Fashion is the second largest category within the retail industry, and with the rise of online shopping, ecommerce strategies have had to become an essential part of fashion brands’ business models. In fact, Forrester expects the number of online fashion buyers to reach 911 million globally by 2022 , representing a £634 million market.

Despite the growing market and increasing demand for ecommerce fashion, brands within this space face unique challenges when it comes to optimising their websites and connecting effectively with customers within the SERPs (search engineSearch Engine
A search engine is a website through which users can search internet content.
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results pages.)

In this guide, you’ll learn about how to optimise your websiteWebsite
A website is a collection of HTML documents that can be called up as individual webpages via one URL on the web with a client such as a browser.
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and brand strategy and overcome the four main challenges in ecommerce fashion:

  • KeywordKeyword
    A keyword is what users write into a search engine when they want to find something specific.
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  • Competitive Differentiation
  • Crawlability & Indexability
  • Budgets & Resourcing

Creating a strong ecommerce fashion marketing strategy that increases traffic and revenue can be a significant challenge in our ever-changing digital marketing world. But that challenge is not insurmountable if you're implementing the right best practices.

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