AI Agent

An AI agent is an autonomous software system that uses AI to perceive its environment, make decisions, and take actions without human supervision.

What is an AI agent?

An AI agent is an autonomous software system that uses artificial intelligence to perceive its environment, make decisions, and take actions to achieve specific goals without constant human supervision. Unlike traditional software that follows predetermined rules, AI agents can adapt their behavior based on changing conditions, learn from experience, and operate independently to complete complex tasks across multiple steps.

AI agents provide several key capabilities:

Perceive and analyze their environment to make autonomous decisions toward specific goals
Adapt behavior based on changing conditions and learn from experience
Automate research, content analysis, competitive monitoring, and optimization tasks
Analyze site performance, identify opportunities, and provide personalized recommendations

In search engines, AI agents power features like personalized recommendations, automated query refinement, and intelligent content discovery. For SEO and content professionals, AI agents enable more efficient and data-driven decision-making at scale.

Learn more: Explore how AI agents are changing digital workflows in our AI Agent guide.

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