AI Mode

AI mode is a search feature using AI to provide comprehensive answers by synthesizing information from multiple sources into direct responses.

What is AI mode?

AI mode is an advanced search feature that uses artificial intelligence to provide comprehensive, conversational answers to user queries by synthesizing information from multiple sources. Rather than presenting a traditional list of search results, AI mode generates detailed responses that directly address the user's question, often including summaries, comparisons, step-by-step guidance, and contextual insights drawn from across the web.

AI mode features several key characteristics:

Generates comprehensive, conversational answers by synthesizing multiple authoritative sources
Provides summaries, comparisons, step-by-step guidance, and contextual insights
Cites and references source material for transparency
Represents a shift from link-based results to AI-generated answers

For content creators and SEO professionals, this means optimizing content not just for ranking positions, but for being selected as source material that AI systems cite and reference. Content that is clear, authoritative, well-structured, and directly answers user questions is more likely to be featured in AI mode responses.

Learn more: Explore how AI mode is changing search strategy in our AI Mode guide.

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