Answer Engine Optimization (AEO)

AEO is the optimization of content so AI engines can easily understand it and surface it as answers in AI Overviews, snippets, and search results.

What is Answer Engine Optimization?

Answer Engine Optimization (AEO) is a content strategy focused on structuring content to provide direct answers to user queries, optimizing for features like featured snippets, AI Overview results, People Also Ask boxes, and AI-powered answer engines such as Perplexity and ChatGPT. Unlike traditional SEO, which prioritizes ranking positions, AEO prioritizes becoming the cited source that answers questions directly on search engine results pages or within AI-generated responses.

AEO involves several key practices:

Creating clear, concise definitions that directly answer user questions
Using question-based headings to match natural language queries
Implementing structured data markup
Aligning content with Google's E-E-A-T framework to increase visibility in zero-click search results and answer engine citations

Learn more: For a comprehensive guide on answer engine optimization strategies and best practices, explore our Answer Engine Optimization guide and AI Search Terms guide.

Ready to maximize your visibility everywhere your audience is searching?

Try Conductor free for 3 weeks

or schedule a demo