E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

E-E-A-T is Google’s content quality framework assessing Experience, Expertise, Authoritativeness, and Trustworthiness to gauge credibility and value.

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—Google's core content quality framework used to evaluate the credibility and value of web content. Originally focused on expertise, authority, and trust, Google added "Experience" to emphasize the importance of first-hand knowledge and authentic perspectives in content creation.

E-E-A-T is not a direct ranking factor but rather a conceptual framework that guides how both search engines and AI models assess content quality. Demonstrating strong E-E-A-T signals includes:

• Expert authorship with clear credentials and bylines alongside credible references from authoritative sources
• Original insights based on first-hand experience with transparent sourcing
• Building brand authority through mentions and backlinks across the web

These signals are increasingly critical for visibility in both traditional search results and AI-generated answers.

Learn more: Discover strategies to strengthen your E-E-A-T in our On-Page SEO & Content Optimization guide.