Featured Snippets
A featured snippet is a special search result appearing at the top of Google results, displaying direct answers extracted from web pages.
What is a featured snippet?
A featured snippet is a special search result format that appears at the top of Google's organic search results, displaying a direct answer to a user's query extracted from a web page. Also known as "position zero," featured snippets present information in various formats, including paragraphs, lists, tables, or videos, designed to provide immediate answers without requiring users to click through to a website.
Featured snippets offer several key benefits:
- Appear at the top of Google's organic results, providing prime search real estate
- Offer significant visibility and traffic opportunities for selected content
- Present information in scannable formats like paragraphs, lists, and tables
- Provide immediate answers that position your brand as an authoritative source
To optimize for featured snippets, content should directly answer specific questions with clear, concise information using structured formatting. Well-organized content that anticipates user questions and provides authoritative, scannable answers is most likely to be featured, making snippet optimization a critical component of modern SEO strategy.
Learn more: Discover strategies for winning featured snippets and other Google result types in our guide to Winning Google Result Types and Features.
