Generative AI

Generative AI is a class of AI that creates content like text, images, and code rather than analyzing existing data, powering tools like AI search.

What is generative AI?

Generative AI is a class of artificial intelligence that creates new content—including text, images, code, audio, and video—rather than simply analyzing or classifying existing data. Using large language models and neural networks trained on massive datasets, generative AI systems can produce human-like outputs by learning patterns and relationships in training data, then generating novel content based on user prompts.

Generative AI enables several key capabilities:

Creates new content, including text, images, code, audio, and video
Powers tools like ChatGPT, Gemini, and Claude for content creation and conversational interactions
Drives AI Overviews, answer engines, and AI-powered content tools
Generates contextual responses and summaries adapted to specific user queries

This technology transforms search and content by generating contextual responses, summaries, and creative outputs that adapt to specific user queries and contexts.

Learn more: Explore how generative AI is transforming search and content in our Generative AI guide and AI Search Terms guide.

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