Generative Engine Optimization (GEO)

GEO is the process of optimizing content to increase visibility and citations within AI-powered search experiences like AI Overviews and LLMs.

What is Generative Engine Optimization?

Generative Engine Optimization (GEO) is the practice of optimizing content to increase visibility and citation within AI-powered generative search experiences, such as Google's AI Overviews (AIO), ChatGPT Search, and Perplexity. GEO focuses on positioning your brand as the authoritative source that large language models (LLMs) reference when generating AI-driven answers to user queries.

GEO strategies include:

• Creating helpful, well-structured content that demonstrates expertise
• Building brand authority through authoritative mentions and backlinks
• Implementing proper structured data markup
• Optimizing specifically for how LLMs retrieve and cite information, rather than traditional SERP rankings

Learn more: Explore comprehensive tactics and best practices in our Generative Engine Optimization guide and AI Search Terms guide.