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LLM (Large Language Model)

An LLM is an AI system trained on massive text data to understand and generate human language, powering generative search, chatbots, and AI content.

What is an LLM?

A Large Language Model (LLM) is an artificial intelligence system trained on massive amounts of text data to understand, generate, and manipulate human language. LLMs like GPT-4, Gemini, and Claude power generative search experiences, chatbots, and AI-driven content creation by recognizing patterns in language to produce human-like text responses.

LLMs power several key technologies:

  • AI Overviews and generative search results
  • Answer engines like ChatGPT Search and Perplexity
  • AI chatbots, conversational interfaces, and content creation tools
  • Automated content analysis and optimization

LLMs process queries by predicting the most likely sequence of words based on their training data, enabling them to answer questions, summarize information, and generate content across various contexts and formats.

Learn more: Discover optimization strategies for LLM visibility in our LLM Optimization guide and AI Search Terms guide.

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