Machine Learning (ML)

Machine learning is a subset of AI that learns from data and improves through experience to identify patterns and make decisions automatically.

What is machine learning?

Machine learning (ML) is a subset of artificial intelligence that focuses on building systems capable of learning from data, identifying patterns, and making decisions with minimal human intervention. Rather than following explicitly programmed instructions, ML algorithms improve their performance automatically through experience, training on large datasets to recognize patterns and make predictions about new, unseen data.

Machine learning powers several key technologies:

• Search algorithms that understand user intent and content relevance
• Recommendation systems and content optimization tools that personalize experiences
• Natural language processing, image recognition, and computer vision applications
• Predictive models that analyze user behavior and search patterns

ML techniques underpin many AI technologies by analyzing user behavior, search patterns, and content performance to deliver more relevant results and help search engines understand user intent and content quality.

Learn more: Explore how machine learning impacts search and content strategy in our Machine Learning guide and AI Search Terms guide.